Infibeam Incorporation Limited IPO
Infibeam is an e-commerce company focused on developing an integrated and synergistic e-commerce business model. The company owns and operates the Infibeam BuildaBazaar e-commerce marketplace, which provides cloud-based, modular and customizable digital solutions and other value added services to enable merchants to set up online storefronts. As part of its integrated e-commerce ecosystem, Infibeam operates Infibeam.com, a multi-category e-retail website. The company’s integrated business model enables it to provide comprehensive, multi-channel and multi-screen value added services to merchants.
Infibeam’s business operations are broadly divided as follows:
Infibeam BuildaBazaar e-commerce marketplace – The BaB Marketplace provides customizable online storefront solutions on a scalable platform, including mobile applications, digital product catalogue, content management, promotions handling, access to payment gateways as well as fulfilment services. The BaB Marketplace enables merchants to access customers across multiple sales channels and provides cost-effective marketing and distribution solutions. As of December 31, 2015, Infibeam had 48,724 registered merchants, increasing at a CAGR of 272.95% from 50 registered merchants as of March 31, 2012. Infibeam has provided various enterprise customers and established brands with comprehensive digital business solutions including Unitech Amusement Parks Limited, Panasonic India Private Limited, Crossword Bookstores Limited, Spice Retail Limited, Adlabs Entertainment Limited, Gulf Oil Lubricants India Limited, Hidesign India Private Limited, Eros Electricals LLC, Axiom Telecom LLC and Mumbai International Airport Private Limited.
Infibeam.com e-retail site – Infibeam.com is a multi-category e-retailer in India. As of December 31, 2015, its e-retail business included more than 15 million SKUs of products across 40 product categories. Infibeam directly sells a wide range of products on Infibeam.com, particularly focused on fast moving product categories. The company has strategically followed an asset light inventory model. As of December 31, 2015, Infibeam had more than 5,000 registered merchants on Infibeam.com e-retail website, comprising manufacturers, distributors, aggregators and retailers ranging across various industries, including media and entertainment, travel and hospitality, publishers, lifestyle products and technology providers. As of December 31, 2015, Infibeam had more than 7.8 million active users on Infibeam.com (based on last login in the immediately preceding 12 months). Infibeam’s active user base has increased at a CAGR of 29.02% from 3.0 million as of March 31, 2012 to more than 7.8 million as of December 31, 2015.
Infibeam Promoters – Ajit Mehta, Jayshree Mehta, Vishal Mehta and Malav Mehta