Adcounty Media IPO description – Adcounty Media is a company providing comprehensive, end-to-end solutions for brands, covering everything from branding to performance optimization. The company operates multiple websites across diverse verticals, offers mobile apps, and features a programmatic tool called BidCounty to boost both performance and branding campaigns.
Adcounty Media’s services include programmatic advertising, search engine optimization (SEO), social media marketing, pay-per-click (PPC), cost per acquisition (CPA), cost per sale (CPS), cost per lead (CPL), cost per install (CPI), lead generation, user acquisition, and retargeting. Some of its major advertising clients include Zepto, MUV, Paisa Bazaar, Bank Sathi, Share Chat, and Fi Money.
The company’s clientele comprises top-tier brands in various industries, including fintech, automotive, BFSI (banking, financial services, and insurance), e-commerce, iGaming, travel, QSR (quick-service restaurants), and FMCG (fast-moving consumer goods). It was headquartered in Gurugram, Haryana. Adcounty Media employed 45 full-time employees as of 30 May 2025 and engaged two experienced consultants.
Promoters of Adcounty Media – Mr. Chandan Garg, Mr. Aditya Jangid, Mr. Abbhinav Rajendra Jain, Mr. Delphin Varghese, Ms. Vartika Dangayach, and M/S Innovana Thinklabs Limited
Table of Contents
Adcounty Media IPO Details
| Adcounty Media IPO Dates | 27 June – 1 July 2025 |
| Adcounty Media Issue Price | INR 80 – 85 per share |
| Fresh issue | 59,63,200 shares (INR 47.71 – 50.69 crore) |
| Offer For Sale | NIL |
| Total IPO size | 59,63,200 shares (INR 47.71 – 50.69 crore) |
| Minimum bid (lot size) | 1,600 shares (INR 1,36,000) |
| Face Value | INR 10 per share |
| Retail Allocation | 35% |
| Listing On | BSE SME |
Adcounty Media Financial Performance
| FY 2023 | FY 2024 | FY 2025 | |
| Revenue | 53.57 | 42.66 | 68.90 |
| Expenses | 43.38 | 32.03 | 51.18 |
| Net income | 7.64 | 8.28 | 13.75 |
Adcounty Media Offer News
- Adcounty Media RHP
- Adcounty Media Draft Prospectus
- ASBA IPO Forms
- Live IPO Subscription Status
- Highest SME IPO Subscription in 2024
Adcounty Media Valuations & Margins
| FY 2023 | FY 2024 | FY 2025 | |
| EPS | 4.77 | 5.17 | 8.37 |
| PE ratio | – | – | 9.56 – 10.16 |
| RONW (%) | 94.36 | 51.47 | 47.28 |
| NAV | 11,915.45 | 20,266.69 | 22.92 |
| ROCE (%) | 83.78 | 54.36 | 47.27 |
| EBITDA (%) | 19.42 | 25.32 | 26.49 |
| Debt/Equity | 0.02 | – | – |
Adcounty Media IPO GMP Today
| Date | Consolidated IPO GMP | Kostak | Subject to Sauda |
| 3 July 2025 | 45 | – | 58,500 |
| 2 July 2025 | 45 | – | 58,500 |
| 1 July 2025 | 42 | – | 52,000 |
| 30 June 2025 | 35 | – | 45,000 |
| 28 June 2025 | 35 | – | 45,000 |
| 27 June 2025 | 30 | – | 40,000 |
| 26 June 2025 | 30 | – | 40,000 |
| 25 June 2025 | 30 | – | 40,000 |
Adcounty Media IPO Subscription – Live Updates
| Category | QIB | NII | Retail | Total |
|---|---|---|---|---|
| Shares Offered | 11,24,800 | 8,44,800 | 19,71,200 | 39,40,800 |
| 1 Jul 2025 | 137.33 | 556.19 | 229.37 | 273.16 |
| 30 Jun 2025 | 2.65 | 8.85 | 19.78 | 12.55 |
| 27 Jun 2025 | 2.51 | 0.92 | 2.59 | 2.21 |
The market maker reservation portion of 3,36,000 shares and anchor investor portion of 16,86,400 shares are not included in the above calculations.
Adcounty Media IPO Allotment Status
Adcounty Media IPO allotment status is now available on Skyline Financial Services’ website. Click on this link to get allotment status.
Adcounty Media IPO Dates & Listing Performance
| IPO Opening Date | 27 June 2025 |
| IPO Closing Date | 1 July 2025 |
| Finalization of Basis of Allotment | 2 July 2025 |
| Initiation of refunds | 3 July 2025 |
| Transfer of shares to demat accounts | 3 July 2025 |
| IPO Listing Date | 4 July 2025 |
| Opening Price on BSE SME | INR 130 per share (up 52.94%) |
| Closing Price on BSE SME | INR 136.50 per share (up 60.59%) |
Adcounty Media Offer Lead Manager
NARNOLIA FINANCIAL SERVICES LIMITED
201, 2nd Floor, Marble Arch, 236 B A.J.C Bose Road,
Kolkata, West Bengal- 700020, India
Phone: +91-8130678743
Email: [email protected]
Website: www.narnolia.com
Adcounty Media Offer Registrar
SKYLINE FINANCIAL SERVICES PRIVATE LIMITED
D-153 A, 1st Floor, Okhla Industrial Area,
Phase – I, New Delhi-110020
Phone: +91-11-40450193-197
Email: [email protected]
Website: www.skylinerta.com
Adcounty Media Issue Contact Details
ADCOUNTY MEDIA INDIA LIMITED
No. 6062, 6071, 6072 Vipul Square, B-Block,
Sushant Lok, Phase-1, Gurugram, Haryana – 122002
Phone: +91-7877623083
E-mail: [email protected]
Website: www.adcountymedia.com
IPO FAQs
What is Adcounty Media offer size?
Adcounty Media offer size is INR 47.71 – 50.69 crores.
What is Adcounty Media offer price band?
Adcounty Media public offer price is INR 80 – 85 per share.
What is the lot size of Adcounty Media IPO?
Adcounty Media offer lot size is 1,600 shares.
What is Adcounty Media IPO GMP today?
Adcounty Media IPO GMP today is INR 45 per share.
What is Adcounty Media kostak rate today?
Adcounty Media kostak rate today is INR NA per application.
What is Adcounty Media Subject to Sauda rate today?
Adcounty Media’s Subject to Sauda rate today is INR 58,500 per application.