Brand Concepts IPO

Brand Concepts IPOBusiness description – Brand Concepts is a premier resource for licensed fashion and lifestyle brands in category – travel gears, bags and accessories. The company claims to be a leader in the category for many reasons–design, quality and knowledge of the product based on its lengthy experience. The company prides itself on making great products at a great price, and rises to the challenge of helping retailers meet their margins.

Within Brand Concepts portfolio are some of the international and domestic top travel gears, bags and accessories licenses, which the licensee brings to life through its creativity, fashion intelligence and deep research to establish the DNA of the license, which shines in the company’s licensed character segment of the business. It represents a wide mix of International and domestic brands, including but not limited to Tommy Hilfiger, HEAD, AND and Global Desi. It has exclusive franchise of Tommy Hilfiger and Trademark licenses of HEAD, AND and Global Desi. In addition to the licensed brands, it has also launched two of own brands i.e. Sugarush (ladies hand bags) and The Vertical (backpacks).

Promoters of Brand Concepts – Rithwik Rajshekar Raman and Niranjan Vyakarna Rao

Brand Concepts IPO details
Subscription Dates 29 December 2017 – 2 January 2018
IPO Price band INR45 per share
Fresh issue 2,805,000 shares (INR12.62 crore)
Offer for sale Nil
Total IPO size 2,805,000 shares (INR12.62 crore)
Minimum bid (lot size) 3,000 shares
Face Value  INR10 per share
Retail Allocation 50%
Listing On NSE Emerge SME platform

Use of funds

  • Working capital requirements – INR8.51 crore
  • General corporate purpose – INR2.5 crore
  • Issue expenses – INR1.61 crore
Brand Concepts’ financial performance (in INR crore)
FY2013 FY2014 FY2015 FY2016 FY2017 Q1 FY2018
Total revenue 33.3 28.2 38.7 50.7 62.5 10.9
Total expenses 35.3 33.0 38.6 49.3 60.2 12.3
Profit after tax -1.6 -4.9 1.3 0.9 1.4 -0.9

Brand Concepts Limited
Musakhedi Square
Ring Road
Indore-452001, Madhya Pradesh

Phone: +91 731 4223 000
Email: [email protected]

Day Subscription (no. of times)
Day 1 0.13
Day 2 0.64
Day 3 11.16

Earnings Per Share (EPS): INR2.05

Price/Earnings (P/E) ratio: 21.95

Return on Net Worth (RONW): 14.07%

Net Asset Value (NAV): INR14.59 per share

Bigshare Services Private Limited 
E2, Ansa Industrial Estate, Sakivihar Road,
Sakinaka, Andheri (E),
Mumbai – 400 072

Phone: +91 22 4043 0200 
+91 22 2847 5201
 [email protected]

Brand Concepts IPO allotment status is now available on Bigshare Services’ website. Click on this link to get allotment status.

IPO Opening Date: 29 December 2017

IPO Closing Date: 2 January 2018

Listing Date: 10 January 2018

Listing Price on NSE SME: INR54 per share (up 20% from IPO price)

Closing Price on NSE SME: To be updated



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