Business description – Brand Concepts is a premier resource for licensed fashion and lifestyle brands in category – travel gears, bags and accessories. The company claims to be a leader in the category for many reasons–design, quality and knowledge of the product based on its lengthy experience. The company prides itself on making great products at a great price, and rises to the challenge of helping retailers meet their margins.
Within Brand Concepts portfolio are some of the international and domestic top travel gears, bags and accessories licenses, which the licensee brings to life through its creativity, fashion intelligence and deep research to establish the DNA of the license, which shines in the company’s licensed character segment of the business. It represents a wide mix of International and domestic brands, including but not limited to Tommy Hilfiger, HEAD, AND and Global Desi. It has exclusive franchise of Tommy Hilfiger and Trademark licenses of HEAD, AND and Global Desi. In addition to the licensed brands, it has also launched two of own brands i.e. Sugarush (ladies hand bags) and The Vertical (backpacks).
Promoters of Brand Concepts – Rithwik Rajshekar Raman and Niranjan Vyakarna Rao
| Brand Concepts IPO details | |
| Subscription Dates | 29 December 2017 – 2 January 2018 |
| IPO Price band | INR45 per share |
| Fresh issue | 2,805,000 shares (INR12.62 crore) |
| Offer for sale | Nil |
| Total IPO size | 2,805,000 shares (INR12.62 crore) |
| Minimum bid (lot size) | 3,000 shares |
| Face Value | INR10 per share |
| Retail Allocation | 50% |
| Listing On | NSE Emerge SME platform |
Use of funds
- Working capital requirements – INR8.51 crore
- General corporate purpose – INR2.5 crore
- Issue expenses – INR1.61 crore
| Brand Concepts’ financial performance (in INR crore) | ||||||
| FY2013 | FY2014 | FY2015 | FY2016 | FY2017 | Q1Â FY2018 | |
| Total revenue | 33.3 | 28.2 | 38.7 | 50.7 | 62.5 | 10.9 |
| Total expenses | 35.3 | 33.0 | 38.6 | 49.3 | 60.2 | 12.3 |
| Profit after tax | -1.6 | -4.9 | 1.3 | 0.9 | 1.4 | -0.9 |
Brand Concepts Limited
Musakhedi Square
Ring Road
Indore-452001, Madhya Pradesh
Phone: +91 731 4223 000
Email: [email protected]
Website: www.brandconcepts.in
| Day | Subscription (no. of times) |
| Day 1 | 0.13 |
| Day 2 | 0.64 |
| Day 3 | 11.16 |
Earnings Per Share (EPS): INR2.05
Price/Earnings (P/E) ratio: 21.95
Return on Net Worth (RONW): 14.07%
Net Asset Value (NAV): INR14.59 per share
Bigshare Services Private LimitedÂ
E2, Ansa Industrial Estate, Sakivihar Road,
Sakinaka, Andheri (E),
Mumbai – 400 072
Phone:Â +91 22Â 4043 0200Â
Fax:Â +91 22Â 2847Â 5201
Email:Â [email protected]
Website:Â www.bigshareonline.com
Brand Concepts IPO allotment status is now available on Bigshare Services’ website. Click on this link to get allotment status.
IPO Opening Date: 29 December 2017
IPO Closing Date: 2 January 2018
Listing Date: 10 January 2018
Listing Price on NSE SME: INR54 per share (up 20% from IPO price)
Closing Price on NSE SME: To be updated
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Loss making in last 3 years..Single Client concerntration..High Debt..TOTAL AVOID