Add-Shop Promotions IPO

Add-Shop Promotions IPOBusiness description – Add-Shop Promotions is engaged in the business of marketing and distribution of products in the categories of ayurvedic products, food supplement products, agricultural products, animal feed supplement products and personal care products. The company primarily caters to retailers and wholesalers where it supplies products manufactured by select manufacturers under its brand. It procures the finished products from its G.M.P and I.S.O certified manufacturers and thereafter markets the product through various intermediaries and sales agents. With an objective to penetrate major markets, it has entered into agreements with various collecting and forwarding agents.

The company distributes organic products to farmers for their agriculture use as well as organic cattle feed products for their livestock. The company believes that the agriculture sector in India is expected to generate better momentum in the next few years due to increased investments in agricultural infrastructure. Foreseeing the growth in the agricultural sector, the company intends to tap the growth opportunity by pushing sales through a wide range of agro products. Add-Shop Promotions is a fellow member of Federation of Direct Selling association vide membership number FDSA/F/10.

Promoters of Add-Shop Promotions – Dineshbhai Pandya
Add-Shop Promotions IPO details
Subscription Dates 21 – 30 August 2018
IPO Price band INR26 per share
Fresh issue 2,396,000 shares (INR6.23 crore)
Offer for sale Nil
Total IPO size 2,396,000 shares (INR6.23 crore)
Minimum bid (lot size) 4,000 shares
Face Value  INR10 per share
Retail Allocation 50%
Listing On BSE SME platform
Use of funds
  • Setting up of herbal & ayurvedic processing unit for manufacturing of cosmetic & non-cosmetic products – INR2.09 crore
  • Brand Building & Advertisement – INR0.45 crore
  • Working Capital Requirements – INR1.69 crore
  • General Corporate Expense – INR1.50 crore
  • Issue Expenses – INR0.50 crore
Add-Shop Promotions’ financial performance (in INR lakh)
FY2016 FY2017 FY2018 Q1 FY2019
Total revenue 192.7 455.4 1,254.9 384.4
Total expenses 192.0 436.9 1,223.4 363.2
Profit after tax -0.4 14.7 23.0 16.4


Add-Shop Promotions’ Contact Details

Add-Shop Promotions Limited
B-304 Imperial Height
150ft Ring Road
Rajkot, Gujarat

Phone: +91 0281 2580499
Email: [email protected]

Add-Shop Promotions IPO Subscription Details

Subscription (no. of times)

Day 1 0.00
Day 2 0.06
Day 3 0.08
Day 4 0.46
Day 5 0.58
Day 6 0.70
Day 7 1.23
Add-Shop Promotions Valuation (For latest FY)

Earnings Per Share (EPS): INR16.40

Price/Earnings (P/E) ratio: 1.59

Return on Net Worth (RONW): 59.99%

Net Asset Value (NAV): INR27.33 per share

Registrar of Add-Shop Promotions IPO

Cameo Corporate Services Limited
Subramanian Building, 1 Club House Road,
Chennai-600 002
Tamil Nadu, India

Phone: +91 44 2846 0390
Fax: +91 44 2846 0129
Email[email protected]

Add-Shop Promotions IPO Allotment Status

Add-Shop Promotions IPO allotment status is now available on Cameo Corporate Services’ website. Click on this link to get allotment status.

Listing performance of Add-Shop Promotions

IPO Opening Date: 21 August 2018

IPO Closing Date: 30 August 2018

Listing Date: 10 September 2018

Listing Price on BSE SME: INR28.2 per share (up 8.46% from IPO price)

Closing Price on BSE SME: INR28.2 per share (up 8.46% from IPO price)



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