Meesho is gearing up for public markets and has announced plans to change the name of its Indian parent entity from “Fashnear Technologies Private Limited” to “Meesho Private Limited”. The board and shareholders approved this on 23 April 2025 and this is a big milestone as the SoftBank backed startup gets ready for its much awaited USD 1 billion (~INR 8,518 crore) public offer.
Meesho rebranding information has been filed with Ministry of Corporate Affairs (MCA) and National Company Law Tribunal (NCLT). This is a critical time when public perception, brand consistency and investor confidence is key for companies looking to go public.
“The proposed name change ensures that the corporate identity and brand identity are in sync, eliminating any inconsistency in public perception. This will improve brand recall, stakeholder trust and overall business positioning,” Meesho said in its filings.
Meesho Rebranding – A Common IPO Strategy
Meesho’s decision to align its legal and brand identity is a common practice for many startups before an IPO. Recent examples include Swiggy (from Bundl Technologies), Urban Company (formerly UrbanClap), and Zepto (previously Kiranakart Technologies). This is a recognition that a unified brand presence is key to appeal to investors and the broader public markets.
For startups, especially those going public for the first time, inconsistencies between the corporate name and public brand can dilute the message and erode trust. Meesho’s rebranding puts it in a better position to have a cleaner and stronger narrative as it pitches to investors.
Strengthening Stakeholder Confidence
Meesho said the rebranding will “strengthen stakeholder confidence, operational and strategic synergy and enable future growth and expansion by improving global recognition and market adaptability.”
Not a coincidence. E-commerce major is expected to file its draft IPO papers in the next few months and list around Diwali 2025. Merchant bankers – Morgan Stanley, Kotak Mahindra Capital, Citi and JP Morgan – have already been appointed to manage the issue.
According to some industry reports, the company’s IPO valuation is pegged at USD 10 billion (~INR 85,230 crore), up from its last private valuation of USD 3.9-4 billion(~INR 34,092 crore) after a USD 550 million (~INR 2,300 crore ) funding round earlier this year led by Tiger Global, Think Investments and Mars Growth Capital.
Operational Momentum: Strong Financials and Growth
Meesho IPO is backed by strong operational metrics:
- Order Growth: Meesho grew 34% YoY in orders in April-December 2024 to 1.3 billion orders – same as full FY24 orders.
- User Base Expansion: 187 million annual transacting users as of December 31, 2024 – up 26% YoY.
- Revenue Performance: Operating revenue grew 32.8% YoY to INR 7,614.9 crore ($915 million approx.) in FY24.
- Loss Reduction: Meesho reduced net loss by 82% to INR 304.9 crore (~USD 36 million) in FY24. Adjusted loss shrunk by 97% to INR 53 crore during the period.
CLSA research estimates Meesho’s Gross Merchandise Value (GMV) run rate at USD 6.2 billion (~INR 52,843 crore) with 26% CAGR over the next 6 years. Meesho has 37% market share in order volumes in Indian retail ecommerce but only 8.5% GMV share. Meesho’s value-led model – affordability and variety especially in Tier II and Tier III cities – has been the key to its success in a competitive market dominated by Flipkart and Amazon.
Setting the Stage for a Broader IPO Wave
Meesho’s IPO is part of a bigger wave of public listings by Indian tech startups. After a big 2024 where 13 new-age tech companies went public, 2025 is looking even busier with over 20 startups including Ather Energy, Urban Company, PhysicsWallah, boAt etc. preparing to list.
The company is not just selling equity, it’s selling a story – of growth, of a trusted brand, of a large user base and operational efficiency. Rebranding the legal entity is one part of that story for public investors.
Conclusion
Meesho’s decision to rename itself before its big IPO is not just a cosmetic change but a strategic move to build brand equity, enhance investor perception and ease into public markets. With strong growth metrics, aggressive scaling and a sharpened brand identity, Meesho is ready.
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