Fast-growing home decor start-up Vaaree has secured USD 4.6 million (~INR 40 crore) in a pre-Series A funding round, marking a significant milestone in its journey to revolutionise how Indians shop for home furnishings. Vaaree pre-Series A round was led by PeerCapital, with continued backing from existing investors Peak XV’s Surge Ventures, All In Capital, and new support from Sattva Ventures and the Asian Paints family office.
Founded in 2022 by Garima Luthra, Pranav Arora, and Varun Vohra, Vaaree is building a curated online marketplace that offers over 80,000 SKUs in home décor, bed and bath, kitchenware, and lighting. The Bengaluru-based company sources products directly from over 200 export-grade factories, bringing mass-premium and luxe-quality home furnishings to Indian consumers at competitive prices through a factory-to-home model.
A Tech-Forward Approach to Home Styling
A key focus of Vaaree’s growth strategy is AI-driven personalisation. The company is developing ‘VibeCheck‘, an AI-powered product discovery and styling tool that helps users create moodboards and receive intelligent suggestions tailored to their tastes and spaces. According to the founders, the tool is expected to transform how customers explore and select home décor, bringing a fashion-forward, intuitive layer to online shopping.
Alongside AI innovation, the company aims to expand its Fulfilment & Brand Verification (FBV) network. This infrastructure will enable next-day delivery, down from the current 3–5 day shipping timeframe, and is central to Vaaree’s promise of convenience and quality assurance.
“Launching AI-powered styling with VibeCheck, enabling next-day deliveries through our FBV network, and taking our brand deeper into India—this capital helps us go faster,” said co-founder Garima Luthra. “We’re building for the Indian home with speed, soul, and smarts.”
Investors Backing a Growing Market
The latest capital infusion adds to the USD 4 million seed funding Vaaree raised in November 2023, also led by Surge and PeerCapital. The total funding in the pre-Series A round now stands at approximately INR 39.5 crore.
As per market reports, the latest tranche includes investments from Sattva Family Office, Satyadharma Investments, Castle Investment, and All In Capital LLP. Notably, PeerCapital invested INR 6.5 crore, while Surge Ventures contributed INR 6.39 crore.
“Vaaree is building the rails for how India will shop for home in the future,” said Ankur Pahwa, Managing Partner at PeerCapital. “With India’s USD 15 billion soft furnishings and décor category coming online rapidly, the opportunity is immense.”
Surging Financials and Market Ambitions
Vaaree has already made notable strides in performance. The start-up’s revenue grew nearly 4X, reaching INR 7.06 crore in FY24, up from INR 1.91 crore in FY23. However, net loss widened to INR 15.79 crore during FY24, reflecting aggressive investment in technology, operations, and customer acquisition.
Since its inception, Vaaree claims to have served over 1,00,000 customers across India, offering affordable and premium home solutions with a return rate of less than 5%.
A Founding Team With Experience
Vaaree’s founding team brings together seasoned entrepreneurs and operators.
- Garima Luthra, an alumna of Panjab University, has worked at Blinkit, Furlenco, Acko, and Cred.
- Pranav Arora, also from Panjab University, co-owned and operated Aaywon Lamitubes and Packaging Solutions for over a decade.
- Varun Vohra, a BITS Pilani alumnus, has previously co-founded and exited two ventures—Aknamed (acquired by API Holdings) and Genii (acquired by Practo).
A Growing Market
India’s home décor market is growing steadily. Reports say the home décor market was USD 25.5 billion in 2024 and is expected to grow at a 5.4% CAGR to be USD 40.8 billion by 2033. The overall home and household market will be USD 237 billion by 2030.
Vaaree competes with Artment, Haus & Kinder, and Nestasia, but its vertical integration and AI-driven customer engagement tools are giving it an edge.
Conclusion
With strong investors, AI, and operational expansion, Vaaree is looking to be a leader in India’s online home décor revolution. As consumer behaviour shifts towards curated, tech-enabled online shopping experiences, Vaaree is well placed to tap into the massive opportunity ahead.
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