Techno Paints and Chemicals said on Saturday it plans to raise about INR 500 crore via an initial public offering in FY27 and has roped in Bharat Ratna Sachin Tendulkar as its brand ambassador for three years to accelerate a national expansion.
Techno Paints IPO Plan
The Hyderabad-based paint maker said it aims to file its draft red herring prospectus in FY27, with the fundraising and listing targeted within the same financial year, subject to regulatory approvals and market conditions. The company framed the Tendulkar association as a nationwide brand-building exercise alongside its scale-up.
Announcing the tie-up, Chairman Akuri Srinivas Reddy said the association with Tendulkar would support Techno Paints’ growth and expansion milestones around the proposed IPO. “We are honoured to collaborate with Sachin Tendulkar,” he said, adding that the company is preparing for a larger national footprint.
Financial Performance
Techno Paints reported revenue of about INR 210 crore in FY25 and is guiding to nearly double that to INR 450 crore in the ongoing FY26, with a longer-term target of INR 2,000 crore by FY30, the company indicated.
The company currently sells decorative, industrial and speciality paints and says it offers over 3,000 shades through its network. It operates across Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Delhi, Odisha and Chandigarh, and plans to enter Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal and Uttar Pradesh by end‑2026, besides exploring a Middle East foray in 2026‑27.
Read Also: Top Paint Companies in India
Capacity & Expansion Backdrop
Earlier, Techno Paints had announced three new plants—two in Andhra Pradesh and one in Madhya Pradesh—with a planned investment of INR 46 crore, taking forward capacity beyond its existing units in Telangana and Andhra Pradesh. At the time, the company cited a cumulative annual capacity of about 2.5 lakh tonnes across facilities and highlighted product lines spanning putty, textures, primers and emulsions.
The company has also been building out retail and experience-led formats and had launched a colour‑banking capability to widen its palette and speed in-store tinting, part of efforts to match larger peers on service and selection.
Market Context
Management positioned the Tendulkar campaign as a lever to improve brand recall as it expands distribution beyond its Southern base. While celebrity endorsements can aid awareness, sector specialists note that dealer reach, service quality and on‑time delivery typically drive conversion in decorative paints, especially in regional markets where incumbents are entrenched. The company, for its part, said it will combine the brand push with network expansion and new market entries over the next 12–18 months.
Techno Paints IPO Highlights
- Proposed fundraising: INR 500 crore via IPO in FY27.
- FY25 revenue: ~INR 210 crore; FY26 guidance: ~INR 450 crore; FY30 target: INR 2,000 crore.
- Current footprint: 8 states/UTs; planned expansion to 5 more states by end‑2026; Middle East entry eyed in 2026‑27.
- Prior capex: three new plants announced in AP and MP for INR 46 crore.
- Product mix: decorative, industrial, speciality paints; 3,000+ shades; colour‑bank and experience centres being rolled out.
Conclusion
Techno Paints is pairing a marquee brand endorsement with an ambitious capacity, distribution and capital‑raising agenda over the next year. Execution on network expansion and the regulatory process for an FY27 listing will determine whether the company can translate momentum into scale at the pace it has outlined. This report is for information only and is not investment advice.
For more details related to IPO GMP, SEBI IPO Approval, and Live Subscription stay tuned to IPO Central.