Gramik, a rising force in India’s agritech sector, has raised INR 17 crore in a bridge funding round, as the startup sets its sights on scaling rural commerce through technology-led solutions. The round was structured through a mix of optionally convertible debentures (OCDs) and compulsorily convertible debentures (CCDs), and precedes a planned INR 56 crore Series A round expected in the next four to five months.
The latest capital infusion saw participation from early-stage investment firms Sammaan Global Ventures and Money Creeper Investment. It also drew backing from an eclectic group of angel investors including Dubai-based entrepreneur Gev Aryaton, social impact advocate Irfan Alam, Bollywood personality Nikhil Bhagat, and impact investor Salvia Siddiqui. Balram Yadav, Managing Director and CEO of Godrej Agrovet and a returning investor, also joined the round.
Founded in 2021 by Raj Yadav, Gramik aims to uplift India’s rural economy by enhancing access to high-quality agricultural inputs, expert agronomic guidance, embedded credit, and tech-driven advisory services. The startup operates through a peer commerce distribution model supported by a full-stack platform that enables local village-level entrepreneurs (VLEs) and rural retailers to serve their communities more efficiently.
Scaling for Impact
Gramik operates in 12 districts with over 1,200 active VLEs and 250 rural retail partners. With the new funds, the company plans to expand in Uttar Pradesh, Maharashtra and Jammu. It will also add more private label products and strengthen agronomy-led advisory services.
“We are building infrastructure that connects farmers with reliable products, expert advice, and opportunities to enhance their income,” said Raj Yadav. “This bridge round is a critical step as we prepare for a robust Series A round. We’re in advanced talks with an impact investment fund and expect participation from both existing and new investors.”
Gramik is targeting a threefold expansion of its VLE network, aiming to reach over 3,000 entrepreneurs and directly impact the lives of one million farmers by 2026. The company’s growth strategy includes investments in supply chain optimization, agronomy infrastructure, and scalable technology to strengthen last-mile connectivity.
Strong Backing and Market Opportunity
Since its inception, Gramik has raised a total of INR 20 crore in seed funding before the current round. Notable early backers include Siddarth Gupta, CEO of Mercer Mettl; Richa Kar, founder of Zivame; and venture debt firm NBFC Western Capital.
India’s agritech ecosystem has seen notable traction in recent months. In the first half of 2025 alone, the sector raised USD 143 million (~INR 1,228 crore) across 16 deals, according to the market report. Earlier this month, agritech player Eeki secured USD 7 million (~INR 60 crore), while Surat-based GROWiT raised USD 3 million (~INR 25.76 crore) in May. The funding is a vote of confidence in the agricultural sector’s digitalization.
Gramik’s tech stack is designed for scalability, with procurement partnerships, rural logistics, and embedded financing integrated into a digital framework. By leveraging its local entrepreneur network and low-cost sourcing channels, the company claims to offer end-to-end farm solutions at competitive prices.
Looking Ahead
With the momentum building and new capital in hand, Gramik is all set to be a key player in India’s rural transformation story. The expected Series A of INR 56 crore by the end of 2025 could be a turning point for the company, further anchoring its mission to modernize rural commerce and empower millions of Indian farmers.
As agritech emerges as a key driver of India’s economic future, companies like Gramik are not only innovating but also creating inclusive growth models grounded in grassroots impact.
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