Indian e-commerce enablement startup GoKwik has raised USD 13 million (~INR 112 crore) in a fresh growth-stage equity round led by existing investor RTP Global. The funding round also saw continued participation from other backers, including Z47 (formerly Matrix Partners India), Peak XV Partners, and Think Investments. This new round of funding takes GoKwik’s total equity funding to USD 68 million (~INR 585 crore) since 2020.
The New Delhi-based startup, founded by Chirag Taneja, Vivek Bajpai, and Ankush Talwar, will use the funds to fuel international expansion and R&D across its AI-first commerce stack.
A Strategic Move for Global Growth
This funding round is smaller than the USD 35 million (~INR 301 crore) GoKwik raised in May 2022 but has a strategic advantage. It bumps up the company’s pre-money valuation by 43% to USD 450 million (~INR 3,873 crore) from USD 315 million (~INR 271 crore), showing investors are confident despite the tough funding environment in the tech space.
“We are working with nearly 15,000 merchants and have processed over USD 2 billion (~INR 17,213 crore) in GMV so far,” said Chirag Taneja, co-founder and CEO of GoKwik. “With this funding we will double down on Europe expansion and deepen our AI-driven solutions to make cross border commerce seamless for Indian and global brands.”
GoKwik has already established a foothold in international markets, including the UK, Europe, and the US. Its WhatsApp commerce tool, KwikEngage, has seen adoption from over 100 merchants in the UK alone. The company is also eyeing expansion into other WhatsApp-heavy markets such as Germany, France, and Brazil.
The AI-First Stack: The Operating System of the Future
GoKwik’s product suite includes KwikCheckout (with RTO protection), KwikEngage (conversational commerce via WhatsApp), KwikPass (single-click login), and Return Prime (returns management). It also recently introduced Kwik COD, a Shopify app to handle cash-on-delivery logistics, especially useful after Shopify discontinued its Advanced COD app in 2024.
“As the next era of ecommerce is defined by intelligent, interoperable products, our mission is to build a unified growth operating system for brands globally,” added Taneja. “AI is not an add-on for us — it’s the operating system powering every experience we create.”
With an AI-led approach, GoKwik tackles longstanding e-commerce challenges such as cart abandonment, return-to-origin (RTO) rates, and poor post-purchase engagement — problems that especially afflict direct-to-consumer (D2C) brands. The company claims its tools have helped merchants reduce RTO by up to 40% and improve conversion rates by as much as 50%.
Financials and Momentum
In FY24, GoKwik doubled its revenue to INR 85 crore, with total income exceeding INR 109 crore. However, its net loss widened by 70% to INR 85 crore. The company aims to double its revenue in FY25 and achieve profitability by FY26.
Currently employing around 400 people across Gurugram, Bengaluru, and the UK, GoKwik has also brought in senior talent such as Sharad Gupta (ex-Swiggy) as its Senior Director of Products. The company is actively preparing for an IPO within the next 3 to 5 years.
The growth round also comes amid heightened activity in India’s e-commerce enablement space. GoKwik competes with platforms like Shiprocket, Razorpay, Cashfree, and Unicommerce. Shiprocket is reportedly in talks to raise an additional USD 26 million (~INR 224 crore), while Unicommerce debuted on the stock market last year.
Investor Sentiment Remains Strong
“Our continued investment in GoKwik reflects their data-led approach and foresight in solving pain points for merchants,” said Galina Chifina, Partner and CEO at RTP Global. “They’re becoming indispensable to the D2C ecosystem, not just in India, but globally.”
Rajat Agarwal, Managing Director at Z47, added, “GoKwik’s deep AI capabilities and vision for a unified commerce infrastructure have set new benchmarks. Their ability to scale intelligently across borders is what excites us.”
A Bet on the Future of Indian E-commerce
India’s e-commerce market is currently valued at USD 125 billion (~INR 10.76 lakh crore) and is expected to grow to USD 345 billion (~INR 26.69 lakh crore) by FY30. Within that, the D2C market alone is expected to touch USD 60 billion (~INR 5.16 lakh crore) by 2027 from USD 12 billion (~INR 1.03 lakh crore) in 2022, as per KPMG. As more Indian brands go global, companies like GoKwik are positioning themselves as the infrastructure backbone for their success.
By integrating with platforms like Shopify, WooCommerce, Magento, Salesforce, and WordPress, GoKwik offers a plug-and-play model that is scalable and flexible. Its integrated suite ensures customers use multiple products, making them sticky and commerce seamless.
With a runway of 60-70 months and around USD 35-37 million (~INR 301 – 318 crore) in reserves, GoKwik is well funded to weather the market and execute on its global plans. As Indian startups mature and export their technology solutions globally, GoKwik is proving that e-commerce infrastructure is India’s strongest digital export.
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