Medusa Beverages, a rising star in India’s craft beer scene, has successfully secured INR 56 crore in its Series A funding round. This significant investment marks a pivotal moment for the company, co-led by notable figures such as Amal N. Parikh, Managing Director of Ohm Stock Brokers, and Ashwin Kedia, Co-founder of Alchemy Capital Management. Medusa Beverages funding also attracted high-net-worth individuals from Singapore, the UK, and the UAE, reflecting a growing interest in India’s alco-bev sector.
Medusa Beverages Funding – A Leap Forward
Medusa Beverages funding round, co-led by industry titans Amal N. Parikh of Ohm Stock Brokers and Ashwin Kedia from Alchemy Capital Management, also saw participation from notable investors like Ramesh Damani and Nikhil Garg. This diverse investor base, spanning from Singapore to the UAE, speaks volumes about the global appeal of Medusa’s craft.
- Expansion Plans: Medusa Beverages is planning to expand its footprint from Delhi to new territories like Assam and Maharashtra. With products already in over 7,000 retail outlets, the company aims to double down on production, pushing from 2 lakh hectoliters to meet the burgeoning demand for quality beer.
- Innovative Offerings: Medusa’s beer is not usual it offers the light Medusa Air the robust Original Medusa Beer, and the culturally resonant House of Dragons Fire Edition, each product is a testament to its commitment to innovation and quality.
The Founder’s Vision:
Avneet Singh, the driving force behind Medusa, sees this funding as more than just financial backing. “It’s a testament to our growth story,” he states, emphasizing the aim to not only expand but also to innovate within the alco-bev industry. His focus is clear: growth, partnership, and unparalleled quality.
The Indian alco-bev market is on an upward trajectory, with consumers increasingly favouring craft over mass-produced beers. Medusa Beverages has not only capitalized on this trend but has also led it, securing a leadership position in Delhi’s competitive market within just five years.
Financial Health
Medusa’s journey from INR 50.4 crore in FY23 to INR 132 crore in FY24 is impressive, with projections to hit INR 175 crore in FY25. This growth trajectory is fueled by a strategy that includes further investments to reach a staggering INR 1,200 crore by FY30.
Medusa’s strategy post-funding includes deepening ties across the production and logistics chain. The company is all set to create a sustainable ecosystem where every stakeholder benefits, from brewers to consumers.
Conclusion
In addition to growing its business, Medusa Beverages is fostering a craft beer culture in India as the company start this new chapter. Medusa is well-positioned to take the lead in a sector that is ready for innovation because of a combination of strategic vision, excellent brewing, and now significant support. Watch out for Medusa if you’re a beer lover or a fan of regional companies; they’re creating a legacy rather than just beer.
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