Novus Loyalty IPO Description – Novus is a technology-driven company specializing in loyalty and rewards solutions designed for diverse industries, including Fintech, E-commerce, Software, Finance, Banking, FMCG, and Real Estate. This platform offers customizable and ready-to-use models such as point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. Novus’s solutions are designed to integrate seamlessly with clients’ existing systems, ensuring a consistent and engaging experience across web, mobile, and in-store interactions.
The company offers both On-Premises and SaaS (Software-as-a-Service) deployment models, supported by AI-powered analytics. Novus operates across both domestic and international markets, serving clients in Indian states such as Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, as well as globally in the UAE, USA, Australia, and Puerto Rico. As of 31 January 2026, the company employs a total of 50 personnel.
Promoters of Novus Loyalty – Deepak Tomar and Sweta Singh
Table of Contents
Novus Loyalty IPO Details
| Novus Loyalty IPO Dates | 17 – 20 March 2026 |
| Novus Loyalty Issue Price | INR 139 – 146 per share |
| Fresh Issue | 33,00,000 shares (INR 45.87 – 48.18 crore) |
| Offer For Sale | 8,20,000 shares (INR 11.40 – 11.97 crore) |
| Total IPO Size | 41,20,000 shares (INR 57.27 – 60.15 crore) |
| Minimum Bid | 2,000 shares (INR 2,92,000) |
| Lot Size | 1,000 shares (INR 1,46,000) |
| Face Value | INR 10 per share |
| Individual Allocation | 35% |
| Listing On | BSE SME |
Novus Loyalty Financial Performance
| FY 2023 | FY 2024 | FY 2025 | H1 FY 2026 | |
| Revenue | 59.59 | 73.29 | 104.62 | 71.41 |
| Expenses | 58.81 | 69.56 | 99.57 | 63.79 |
| Net income | 0.55 | 2.96 | 3.58 | 5.80 |
Novus Loyalty Offer News
- Novus Loyalty RHP
- Novus Loyalty Draft Prospectus
- ASBA IPO Forms
- Live IPO Subscription Status
- Highest SME IPO Subscription in 2025
Novus Loyalty Valuations & Margins
| FY 2023 | FY 2024 | FY 2025 | |
| EPS | 0.45 | 2.42 | 2.93 |
| PE ratio | – | – | 47.44 – 49.83 |
| RONW (%) | 8.36 | 31.18 | 27.39 |
| NAV | 5.34 | 7.76 | 10.68 |
| ROCE (%) | 11.39 | 42.76 | 40.40 |
| EBITDA (%) | 3.81 | 6.57 | 5.44 |
| Debt/Equity | 0.54 | 0.09 | 0.00 |
Novus Loyalty IPO GMP Today
| Date | Consolidated IPO GMP | Subject to Sauda |
| Coming soon | – | – |
Novus Loyalty Offer Subscription – Live Updates
Coming soon
The market maker reservation portion of 2,30,000 shares and the anchor investor portion of 11,30,000 shares are not included in the above calculations.
Novus Loyalty IPO Allotment Status
Novus Loyalty IPO allotment status will be available on the KFin Tech website. Click on this link to get the allotment status.
Novus Loyalty IPO Dates & Listing Performance
| IPO Opening Date | 17 March 2026 |
| IPO Closing Date | 20 March 2026 |
| Finalization of Basis of Allotment | 23 March 2026 |
| Initiation of refunds | 24 March 2026 |
| Transfer of shares to demat accounts | 24 March 2026 |
| IPO Listing Date | 25 March 2026 |
| Opening Price on BSE SME | Coming soon |
| Closing Price on BSE SME | Coming soon |
Novus Loyalty Offer Lead Manager
SMART HORIZON CAPITAL ADVISORS PRIVATE LIMITED
B/908, Western Edge II, Kanakia Space,
Behind Metro Mall, Off Western Express Highway,
Magathane, Borivali East, Mumbai – 400066
Phone: 022 – 28706822
Email: [email protected]
Website: www.shcapl.com
Novus Loyalty Offer Registrar
KFIN TECHNOLOGIES LIMITED
Selenium Tower – B, Plot 31 & 32, Gachibowli,
Financial District, Nanakramguda, Serilingampally,
Hyderabad – 500 032, Telangana
Tel: +91 40 6716 2222
E-mail: [email protected]
Website: www.kfintech.com
Novus Loyalty Contact Details
NOVUS LOYALTY LIMITED
727, Udyog Vihar Phase V, Industrial
Complex Dundahera, Gurgaon 122016
Phone: 9717154514
E-mail: [email protected]
Website: www.novus-loyalty.com
IPO FAQs
What is the Novus Loyalty offer size?
Novus Loyalty offer size is INR 57.27 – 60.15 crores.
What is the Novus Loyalty offer price band?
Novus Loyalty public offer price is INR 139 – 146 per share.
What is the lot size of the Novus Loyalty IPO?
Novus Loyalty offer lot size is 1,000 shares.
What is the Novus Loyalty IPO GMP today?
Novus Loyalty IPO GMP today is INR NA per share.
What is the Novus Loyalty kostak rate today?
Novus Loyalty kostak rate today is INR NA per application.
What is the Novus Loyalty IPO Subject to Sauda rate today?
Novus Loyalty Subject to Sauda rate today is INR NA per application.