Pluckk, the Mumbai-based farm-to-fork B2C food-tech startup backed by Bollywood actor Kareena Kapoor Khan, is poised to raise INR 85 crore (approximately USD 10 million) in a Series A funding round led by Euro Gulf Investment. The funding marks the company’s first major capital infusion in three years and signals a renewed push towards aggressive expansion and diversification in the growing fresh produce and wellness space.
According to regulatory filings, Pluckk’s board has passed a special resolution to issue 3,023 Series A compulsory convertible preference shares at an issue price of INR 2,81,383 per share. The company plans to utilize the fresh capital for scaling its operations, meeting interest payments on debentures, and other corporate growth initiatives.
Business Overview
Founded in 2021 by Pratik Gupta, Pluckk is a lifestyle focused fresh produce delivery platform. The brand offers premium fruits and vegetables and wellness centric food options including vegan, low carb and gut health products. Its D2C strategy is further amplified through partnerships with platforms like Amazon, Nature’s Basket, Swiggy, Zepto and Blinkit.
Pluckk’s expansion vision also includes strategic acquisitions. It acquired DIY meal kit startup KOOK for USD 1.3 million (~ INR 11 crore) and, more recently, in a USD 1.4 million (~ INR 12 crore) deal, picked up Upnourish—a fast-growing nutrition brand founded by 23BMI Life Sciences. Upnourish offers meal replacement products like soups, smoothies and bars and addresses specific health concerns like PCOD, diabetes, weight management and high cholesterol.
The acquisition is in line with Pluckk’s vision to become a holistic food and nutrition brand and tap into India’s growing share of the global nutrition market which is expected to grow from 2% currently to 12% by 2029.
Growth and Market Landscape
In FY24, Pluckk saw 25.6% year on year revenue growth to INR 42.8 crore from INR 34 crore in FY23. However, the company reported a loss of INR 41.03 crore in the same period. But they are looking to bounce back strong and are targeting a topline ARR (annual run rate) of INR 200 crore by the end of this fiscal.
Pluckk operates in a competitive market, rivalling brands such as Gourmet Garden, Kisankonnect, and Otipy. Interestingly, major former competitors like Deep Rooted and Fraazo have exited the space despite raising significant funding—a reality that positions Pluckk favorably if it can maintain sustainable operations and brand growth.
Exponentia Ventures, which led Pluckk’s USD 5 million (~ INR 43 crore) seed round in 2022, continues to back the startup as it diversifies both digitally and through offline channels. The company now expects 25-30% of its revenues to come from offline avenues.
Conclusion
With fresh funding, a diversified product portfolio, strategic acquisitions, and support from high-profile investors and celebrities, Pluckk is making a strong play in the Indian food-tech and nutrition space. As it eyes an INR 200 crore ARR and scales both online and offline, the company is positioning itself as a serious contender in the evolving farm-to-fork and wellness ecosystem.
For more details related to IPO GMP, SEBI IPO Approval, and Live Subscription stay tuned to IPO Central.