India’s bustling IPO market may soon welcome one of its oldest digital consumer brands. People Interactive India, the operator of Shaadi.com, is quietly laying the groundwork for a potential IPO, according to reports.
If the Shaadi.com IPO plan materialises, the Mumbai-based matchmaking pioneer—founded by entrepreneur and Shark Tank India judge Anupam Mittal—will join a growing list of Indian tech-enabled consumer companies heading to Dalal Street in 2025.
Shaadi.com IPO: Early Talks, No Advisors Yet
- Shaadi.com has initiated preliminary discussions with investment bankers over the past few weeks.
- Talks remain in the early stages and no advisory banks have been formally appointed.
- The company is evaluating key listing parameters—valuation expectations, IPO timing, and the offer structure.
- People Interactive has not publicly commented on the ongoing deliberations.
Shaadi.com: A Veteran of India’s Matrimonial Tech Sector
Launched in the late 1990s, Shaadi.com is among the oldest and largest digital matrimonial platforms in India, competing with:
- Matrimony.com, listed in 2017
- Jeevansathi.com, backed by Info Edge India.
Having served millions of users and established strong brand recognition in a fragmented matchmaking market, Shaadi.com IPO could position the firm to fund expansion, marketing, or acquisitions in a sector that increasingly blends technology with deep cultural relevance.
The platform’s widespread popularity is now also amplified by Mittal’s presence as a star investor on Shark Tank India, which has elevated the brand among younger digital audiences.
India’s Red-Hot IPO Market Sets the Stage
Shaadi.com’s possible listing comes at a time when India’s IPO ecosystem is on a record-setting streak. According to the IPO Central’s data centre:
- ₹1,52,922.32 crore raised in IPO proceeds so far in 2025
- Potential to surpass last year’s record of INR 1,59,524.02 crore
- Wave of marquee listings: Lenskart, Tata Capital, HDB Financial Services, Ather Energy, Pine Labs, LG Electronics, Groww, Urban Company
Analyst sentiment suggests that Shaadi.com’s brand visibility, consumer-tech positioning, and profitable operating model could attract significant investor attention—if the offer is priced sensibly.
The Shark Tank Connection: A Season of Public Listings
Interestingly, all three prominent Shark Tank India judges are linked to IPO aspirations this year:
- Peyush Bansal’s Lenskart has already gone public
- Anupam Mittal is exploring the Shaadi.com IPO
- Aman Gupta’s boAt is reportedly preparing for its long-awaited offering
This synergy has created additional buzz around Shaadi.com’s listing plans, adding an element of celebrity-driven investor excitement.
Significance of Shaadi.com IPO
- A Landmark for Digital-First Indian Brands: If successful, Shaadi.com would become one of the rare consumer-internet companies from India’s Web 1.0 era to go public in the modern, hyper-competitive IPO environment.
- Strong Market Timing: With the Indian market breaking fundraising records, liquidity is ample and investors are eager for new-age yet profitable businesses.
- Sector Leadership: Shaadi.com’s dominant standing in the matrimonial tech sector could help it secure a premium valuation, similar to category leaders in other digital verticals.
What Remains Unclear
Despite the excitement, several key elements are still undecided:
- Proposed valuation range
- Offer structure – primary issue, OFS, or hybrid
- Timeline – 2025, 2026, or later?
- Use of proceeds – growth, marketing, technology, or acquisitions
Given the early stage, clarity may only emerge in the coming months, depending on banker appointments and market mood.
Conclusion
Shaadi.com hasn’t formally said “yes” to an IPO yet—but the engagement has begun. If People Interactive proceeds, this could become one of the most-watched tech-consumer IPOs, combining strong brand power, India’s cultural matchmaking market, and a blazing-hot IPO environment.
For more details related to IPO GMP, SEBI IPO Approval, and Live Subscription stay tuned to IPO Central.