The agri-tech scene in India is really shaking things up, with tech and innovation steering the ship. Some prominent players in agritech startups are Ninjacart, WayCool, CropIn, Stellapps, and Crofarm. These companies are using all sorts of tech expertise to make farming smarter, more transparent, and more sustainable. Let’s explore the top agritech startups in India:
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Understanding Agritech – Farming Innovations
Agritech, or agricultural technology, is all about including modern tech in traditional farming to boost growth and profitability. We’re talking everything from supply chain management to precision farming, farm management software, and online marketplaces. This isn’t just tweaking old methods; it’s about redefining farming with data and sustainability at the core.
Indian Agriculture Technology Landscape
Now, India’s agri-tech space has its own twist because of the millions of smallholder farmers, the wild variety of climates, and the amazing variety of crops. Here, the focus isn’t on massive machinery but on making tech accessible, affordable, and scalable for these smaller operations. Despite all this potential, Agritech startups have only scratched the surface of a USD 24 billion market, which means there’s a goldmine of opportunities still out there.
Top Agritech Startups in India
With numerous agritech startups emerging in India, we have carefully curated a selection of some of the most promising and impactful ventures for our readers. The list is provided below.
Ninjacart: Redefining Agricultural Supply Chains
Ninjacart is a B2B agriculture startup founded in 2015. Since then, the company has made the supply chain for fresh products much smoother. The company connects farmers directly with retailers, restaurants, and other service businesses. Using the company’s apps, users get perishables from farms to businesses in cities like Bengaluru, Chennai, Hyderabad, Delhi, Gurugram, Mumbai, and Pune, often in just 12 hours.
Key Features:
- Ninja Mandi: Offers buying, selling, and lending services.
- Ninja Kisan App: Provides farmers with real-time information on prices, seeds, pesticides, and market trends.
On the funding front, Ninjacart has secured USD 508 million in 10 rounds with 36 investors, including big names like Accel and Qualcomm Ventures, pushing their valuation up to USD 756 million.
In March 2024, the company’s annual revenue was INR 2,080 crore. Ninjacart isn’t just playing in India’s agricultural sandbox; it is changing the rules of the game, making the whole fresh produce supply chain more transparent and efficient.
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WayCool: Managing the Farm-to-Fork Journey
WayCool is an Indian food and agritech startup. It was founded in 2015 by Karthik Jayaraman and Sanjay Dasari with a mission to overhaul the food supply chain. The company is all about a demand-driven strategy that aims to cut down waste, boost farmer incomes, and ramp up efficiency.
WayCool also provides packaging solutions, with over 350 SKUs under private labels, covering everything from staples to spices, serving both FMCG companies and local shops.
Key Features:
- Sources from over 2,00,000 farmers.
- Serves 1,69,000 retailers daily across India and the Middle East.
- Uses AI and ML to minimize food wastage.
What really sets WayCool apart is the use of AI and machine learning (ML) to create a “phy-gital” model. This blend of physical and digital operations helps minimize food waste to under 2%, making their operations lean and green. Financially, Waycool has managed to secure USD 361 million through 27 funding rounds, which has pushed its valuation to USD 757 million.
CropIn
Cropin is a global agri-tech company founded in 2010 that specializes in providing Software-as-a-Service (SaaS) solutions to digitize and optimize the agricultural value chain. Their offerings leverage advanced technologies such as artificial intelligence (AI), machine learning (ML), data analytics, and remote sensing to enhance farm productivity, efficiency, and sustainability.
The company’s flagship platform, Cropin Cloud, is the world’s first industry cloud for agriculture. This platform enables stakeholders—including farmers, agribusinesses, governments, and development agencies—to make informed decisions throughout the farming lifecycle, from cultivation to harvesting to the food supply chain.
Key Features:
- Cropin Grow (SmartFarm Plus): A farm monitoring and management solution that helps geotag farms, digitize farm and farmer records, share advisories, monitor crop productivity, and improve farm efficiency.
- Cropin Connect (AcreSquare): An easy-to-use communication application that supports digital farming initiatives by connecting growers, agribusinesses, and field officers to digitize farm operations.
- Cropin Trace (RootTrace): A QR code-enabled farm-to-fork traceability solution that tracks produce to meet quality benchmarks, eliminates counterfeiting, and ensures recognition and rewards for all involved in bringing food to the table.
As of December 2024, Cropin has digitized 30 million acres of farmland, positively impacting over 7 million farmers worldwide. Their crop knowledge graph encompasses 500 crops and 10,000 varieties across 103 countries, providing predictive intelligence for over 200 million acres of farmland globally. This Agri technology startup has raised a total funding of USD 54 million over 15 rounds, with a valuation of USD 95.6 million as of April 2022.
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Stellapps
Stellapps, an Indian agritech startup founded back in 2011, is all about bringing the dairy supply chain into the digital age. The company provides services using tech like IoT, data analytics, and AI to boost productivity, quality, and traceability in the dairy sector.
By December 2024, Stellapps had managed to secure USD 65.3 million across 14 funding rounds, with current valuation sitting at USD 58.3 million.
Key Features:
- SmartMoo Platform: Tracks milk production, procurement, and storage.
- MooPay™: Offers digital payments, credit, and insurance solutions for farmers.
Crofarm
Crofarm is an Indian agritech startup founded in 2016 by Varun Khurana and Prashant Jain. The company focuses on creating a technology-driven supply chain that connects farmers directly with businesses and consumers. Through its platform, Otipy, Crofarm serves over 10 lakh families, ensuring fresh fruits and vegetables reach consumers within 12 hours of harvest.
Key Brands:
- One Farm: Offers affordable agricultural products.
- Otipy: Delivers fresh produce to consumers within 12 hours.
- Farm Tale: Provides fresh milk delivered within hours of milking.
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The company has raised USD 41.7 million over 10 rounds with a valuation of USD 109 million. Crofarm has reported INR 104 crore in revenue for the fiscal year ending March 2023. The company has built a network of over 20,000 farmers and serves more than 1 million families, aiming to create a fair platform where consumers have access to fresh, nutritious, and affordable produce.
Conclusion
These startups are not just solving problems like how to get goods from A to B or how to farm with less impact on the environment; these farming innovations are setting the stage for what Indian agriculture could be. With each innovation, these startups are pushing Indian agriculture technology towards a future where farming is not only sustainable but also globally competitive. As this sector grows, expect more tech to come into play, reshaping what we know farming to be.
Interested in more insights on startup funding trends and IPO opportunities? Explore our comprehensive guides on upcoming IPOs and grey market.
