Veritaas Advertising IPO description – Founded in 2018, Veritaas Advertising is an integrated advertising agency providing 360-degree services across various platforms. The company offers a high-end ecosystem and comprehensive advertising solutions platform for media services, which includes brand strategy, events, and outdoor (OOH) media services. These cover various advertising methods such as police booth hoardings, newspaper insertions, brochures, and outdoor hoardings, among others.
The company owns advertising spaces in West Bengal, Guwahati, and Shillong, making it one of the select media-owning marketing and advertising agencies. Veritaas also operates in Delhi, Mumbai, and Pune. Veritaas Advertising assists customers in various ways: (i) establishing brand presence and educating customers, (ii) expanding brand reach and visibility, (iii) enhancing brand recall and goodwill, (iv) engaging and interacting with targeted customers, and (v) boosting sales and conversions.
Veritaas Advertising serves a notable clientele, including brands such as Honda, TVS, Ultratech Cement, Star Cement, MP Birla Group, Greenply, ITC Limited, Raipur Electronics, Mitsubishi Electric, ILS Hospitals, ICA, and Delhi Public School, among others. As of 31 January 2024, the company employs 71 people on its payroll.
Promoters of Veritaas Advertising – Debojyoti Banerjee, Sangita Debnath, and Mina Debnath
Table of Contents
Veritaas Advertising IPO Details
| Veritaas Advertising IPO Dates | 13 – 15 May 2024 |
| Veritaas Advertising Issue Price | INR 109 – 114 per share |
| Fresh issue | 744,000 shares (INR 8.11 – 8.48 crore) |
| Offer For Sale | NIL |
| Total IPO size | 744,000 shares (INR 8.11 – 8.48 crore) |
| Minimum bid (lot size) | 1,200 shares (INR 136,800) |
| Face Value | INR 10 per share |
| Retail Allocation | 35.14% |
| Listing On | NSE EMERGE |
Veritaas Advertising Financial Performance
|  | FY 2021 | FY 2022 | FY 2023 | 1 Apr 2023 – 10 Feb 2024 |
| Revenue | 230.41 | 336.98 | 774.84 | 903.26 |
| Expenses | 207.86 | 322.42 | 719.73 | 693.45 |
| Net income | 19.72 | 12.58 | 43.89 | 156.79 |
Veritaas Advertising Offer News
- Veritaas Advertising RHP
- Veritaas Advertising Draft Prospectus
- ASBA IPO Forms
- Live IPO Subscription Status
- IPO Allotment Status
Veritaas Advertising Valuations & Margins
| FY 2021 | FY 2022 | FY 2023 | |
| EPS | 1.02 | 0.65 | 2.27 |
| PE ratio | – | – | 48.02 – 50.22 |
| RONW (%) | 78.48 | 27.52 | 48.99 |
| NAV | 251.36 | 50.78 | 99.54 |
| ROCE (%) | 104.88 | 15.86 | 36.07 |
| EBITDA (%) | 11.35 | 7.00 | 13.34 |
| Debt/Equity | – | 1.64 | 1.50 |
Veritaas Advertising IPO GMP Today
| Date | Consolidated IPO GMP | Kostak | Subject to Sauda |
| 20 May 2024 | 125 | – | 1,18,000 |
| 18 May 2024 | 105 | – | 98,700 |
| 17 May 2024 | 105 | – | 98,700 |
| 16 May 2024 | 100 | – | 95,000 |
| 15 May 2024 | 100 | – | 95,000 |
| 14 May 2024 | 100 | – | 90,000 |
| 13 May 2024 | 100 | – | 90,000 |
| 11 May 2024 | 85 | – | 86,500 |
| 10 May 2024 | 75 | – | 65,000 |
| 9 May 2024 | 80 | – | 70,000 |
| 8 May 2024 | 60 | – | 55,000 |
Veritaas Advertising IPO Subscription – Live Updates
| Category | QIB | NII | Retail | Total |
|---|---|---|---|---|
| Shares Offered | 1,77,600 | 1,06,800 | 2,48,400 | 5,32,800 |
| 15 May 2024 | 102.41 | 629.91 | 989.44 | 621.69 |
| 14 May 2024 | 1.10 | 94.94 | 209.58 | 117.11 |
| 13 May 2024 | 0.00 | 17.45 | 41.68 | 22.93 |
The market maker reservation portion of 37,200 shares is not included in the above calculations.
Veritaas Advertising IPO Allotment Status
Veritaas Advertising IPO allotment status is now available on Mas Services’ website. Click on Mas Services IPO weblink to get allotment status.
Veritaas Advertising IPO Dates & Listing Performance
| IPO Opening Date | 13 May 2024 |
| IPO Closing Date | 15 May 2024 |
| Finalization of Basis of Allotment | 16 May 2024 |
| Initiation of refunds | 17 May 2024 |
| Transfer of shares to demat accounts | 17 May 2024 |
| Veritaas Advertising IPO Listing Date | 21 May 2024 |
| Opening Price on NSE SME | INR 275 per share (up 141.23%) |
| Closing Price on NSE SME | INR 261.25 per share (up 129.17%) |
Veritaas Advertising Offer Lead Manager
HORIZON MANAGEMENT PRIVATE LIMITED
19 R N Mukherjee Road, Main Building, 2nd Floor,
Kolkata- 700 001, West Bengal, India
Phone:Â +91 33 4600 0607
Email:Â [email protected]
Website:Â www.horizonmanagement.in
Veritaas Advertising Offer Registrar
MAS SERVICES LIMITED
T-34, 2nd Floor, Okhla Industrial Area,
Phase-II New Delhi- 110 020
Phone:Â +91 112 638 7281/83
Email:Â [email protected]
Website:Â www.masserv.com
Veritaas IPO Contact Details
VERITAAS ADVERTISING LIMITED
38/2A, Gariahat South Road, Dhakuria,
Rash Behari Avenue, Kolkata – 700 029, West Bengal
Phone: +91 334 044 6683
E-mail: [email protected]
Website: www.veritaasadvertising.com
IPO FAQs
What is the Veritaas Advertising offer size?
Veritaas Advertising’s offer size is INR 8.11 – 8.48 crores.
What is the Veritaas Advertising offer price band?
Veritaas Advertising’s public offer price is INR 109 – 114 per share.
What is the lot size of the Veritaas Advertising IPO?
Veritaas Advertising’s offer lot size is 1,200 shares.
What is Veritaas Advertising IPO GMP today?
Veritaas Advertising IPO GMP today is INR 125 per share.
What is the Veritaas Advertising kostak rate today?
Veritaas Advertising kostak rate today is INR NA per application.
What is Veritaas Advertising Subject to the Sauda rate today?
Veritaas Advertising is Subject to the Sauda rate today is INR 1,18,000 per application.
