Hyderabad-based prop-tech startup WeHouse, formerly known as Hocomoco, has secured USD 2.8 million (~INR 25 crore) in a Series A funding round, structured as a mix of debt and equity. The round was led by Anthill Ventures with participation from prominent investors including Pinnupreddy Jaya Aditya Reddy, film producer Suresh Babu Daggubati, entrepreneur Gaurav Marya of Franchise India Holdings, and Mohnish Yerra of Leaders for India (LIO).
This fresh infusion follows WeHouse’s earlier USD 1.86 million (~INR 16.42 crore) raise from Anthill Ventures and other investors.
Expansion into New Markets
WeHouse announced that the new funds will be channelled into scaling operations, upgrading its technology platform, and expanding into new cities. The company will launch operations in Coimbatore and Ahmedabad in September 2025, with plans to further enter Jaipur, Surat, and Chandigarh by the end of the year.
Currently operational in Hyderabad, Chennai, and Vijayawada, the company has executed over 400 projects, delivered more than 250, and holds an order book valued at INR 150 crore.
The Business Model and Market Potential
Founded in 2017 by Sripad Nandiraj (CEO) and Rohan Vinayak Reddy (COO), WeHouse aims to address long-standing inefficiencies in India’s residential construction sector by acting as a full-stack, tech-enabled home construction partner. Its services span the entire construction lifecycle, including regulatory approvals, architectural and structural design, project execution, interiors, and a proprietary real-time e-monitoring system that gives homeowners transparency and control.
The company’s revenue model combines:
- Per square foot pricing, with variations depending on the city.
- Material sales to contractors.
- On-demand interior design services.
Industry analysts project India’s residential construction market to grow to USD 268 billion in 2025 (~INR 23.66 lakh crore) and further reach USD 373 billion (~INR 32.93 lakh crore) by 2030. Despite this growth, the sector remains highly fragmented, plagued by opaque pricing, delays, and inconsistent quality, making tech-led platforms like WeHouse increasingly relevant.
Leadership Vision
Speaking about the raise, Sripad Nandiraj, CEO of WeHouse, emphasised the company’s mission to transform the home construction experience:
“India’s home construction market still suffers from fragmentation, unclear costs, and frequent delays. This investment allows us to deepen our technology stack, strengthen on-ground quality systems, and expand into new cities—helping more families build their homes with confidence.”
Rohan Vinayak Reddy, COO, added that the funding would bolster operations:
“As we enter new cities, the capital will enable us to scale our teams, improve process efficiencies, and ensure consistent quality delivery.”
Competitive Landscape
WeHouse operates in a market that has seen the rise of competitors such as Brick&Bolt, active across residential and commercial construction in cities like Hyderabad and Chennai. However, WeHouse distinguishes itself through its integrated full-stack model, offering milestone-based payments, 250+ quality checks, insured projects, and smart-home integration.
The company, which rebranded from Hocomoco in 2022, operates on its “four Ts” principle—Transparency, Time, Tracking, and Technology—and works with a network of 2,000+ service partners and alliances with leading material suppliers.
Outlook
With its latest funding, WeHouse is positioned to cement itself as a trusted, tech-driven partner in the booming Indian residential construction market. By combining digital tools with on-ground execution, the startup seeks to solve inefficiencies and bring clarity, accountability, and reliability to an industry often marred by unpredictability.
As it expands into new markets, WeHouse aims to capture a larger share of India’s urban construction demand—transforming the way families build their dream homes. For more details related to IPO GMP, SEBI IPO Approval, and Live Subscription, stay tuned to IPO Central.