FirstCry IPO Description – FirstCry is the leading retail platform in India specializing in products for mothers, babies, and children, based on GMV. The company is expanding its presence in international markets. In India, Brainbees Solutions products are distributed through an online platform, company-owned and franchisee-owned stores, as well as general trade retail outlets. FirstCry was founded in India in 2010 to cater to various parenting needs in commerce, content, community engagement, and education.
As of 31 December 2023, the platform offers over 1.5 million SKUs from 7,500 brands, encompassing third-party Indian and global brands, as well as its own. The FirstCry mobile app in India had been downloaded over 120 million times by 31 December 2023. The company operates 1,018 FirstCry and BabyHug modern stores in 508 cities across 28 states and five union territories in India, covering over 1.99 million square feet of retail space as of 31 December 2023.
Promoters of FirstCry (Brainbees Solutions) – Does Not Have an Identifiable Promoter
Table of Contents
FirstCry IPO Details
| FirstCry IPO Dates | Coming soon |
| Brainbees Solutions IPO Price | Coming soon |
| Fresh issue | INR 1,816 crore |
| Offer For Sale | 5,43,91,592 shares |
| Total IPO size | Coming soon |
| Minimum bid (lot size) | Coming soon |
| Face Value | INR 2 per share |
| Retail Allocation | 10% |
| Listing On | NSE, BSE |
Brainbees Solutions Financial Performance
| Â | FY 2021 | FY 2022 | FY 2023 | 9M FY 2024 |
| Revenue | 1,602.85 | 2,401.29 | 5,632.54 | 4,814.00 |
| Expenses | 1645.30 | 2,568.06 | 6,315.67 | 5,159.73 |
| Net income | 215.94 | (78.69) | (486.06) | (278.25) |
| Margin (%) | 13.47 | (3.28) | (8.63) | (5.78) |
FirstCry Offer News
FirstCry Valuations & Margins
| FY 2021 | FY 2022 | FY 2023 | FY 2024 (Post-Issue)* | |
| EPS | 5.73 | (1.74) | (9.97) | (5.03) |
| PE Ratio | – | – | – | – |
| FY 2021 | FY 2022 | FY 2023 | |
| RONW (%) | 6.25 | (2.04) | (12.76) |
| NAV | – | – | 73.26 |
| EBITDA (%) | 2.83 | (0.76) | (4.67) |
| Debt/Equity | (0.68) | (0.62) | (0.29) |
FirstCry IPO GMP Today (Daily Trend)
| Date | Day-wise IPO GMP | Kostak | Subject to Sauda |
| Coming soon | – | – | – |
FirstCry IPO Objectives
The company proposes to utilize the Net Proceeds from the Fresh Issue towards funding the following objects:
- Expenditure by the company for (i) setting up new modern stores under the ‘BabyHug’ brand; and (ii) setting up a warehouse, in India – INR 140.70 crore
- Expenditure for lease payments for the existing identified modern stores owned and operated by the company, in India – INR 116.50 crore
- Investment in its Subsidiary, Digital Age for (i) setting up new modern stores under the FirstCry brand and other home brands of the company; and (ii) lease payments for the existing identified modern stores owned and controlled by Digital Age, in India – INR 388.20 crore
- Investment in the subsidiary, FirstCry Trading for overseas expansion by: (i) setting up new modern stores; and (ii) setting up warehouse(s), in KSA – INR 155.60 crore
- Investment in the subsidiary, Globalbees Brands towards the acquisition of an additional stake in the step-down Subsidiaries – INR 173.59 crore
- Sales and marketing initiatives – INR 150 crore
- Technology and data science costs including cloud and server hosting-related costs – INR 57.60 crore
- Funding inorganic growth through acquisition and other strategic initiatives and general corporate purposes
FirstCry IPO Subscription – Live Updates
Coming soon
Brainbees Solutions IPO Allotment Status
Brainbees Solutions IPO allotment status will be available on Link Intime’s website. Click on Link Intime IPO weblink to get allotment status.
FirstCry IPO Dates & Listing Performance
| Brainbees Solutions IPO Opening Date | Coming soon |
| Brainbees Solutions IPO Closing Date | Coming soon |
| Finalization of Basis of Allotment | Coming soon |
| Initiation of refunds | Coming soon |
| Transfer of shares to demat accounts | Coming soon |
| Brainbees Solutions IPO Listing Date | Coming soon |
| Opening Price on NSE | Coming soon |
| Closing Price on NSE | Coming soon |
FirstCry IPO Reviews – Subscribe or Avoid?
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FirstCry Offer Lead Manager
KOTAK MAHINDRA CAPITAL COMPANY LIMITED
27 BKC, 1st Floor, Plot no. C-27,
‘G’ Block, Bandra Kurla Complex,
Bandra (East), Mumbai 400 051
Phone: +91 22 4336 0000
Email:Â [email protected]
Website: www.investmentbank.kotak.com
FirstCry Offer Registrar
LINK INTIME INDIA PRIVATE LIMITED
C-101, 1st Floor, 247 Park L.B.S. Marg,
Vikhroli West, Mumbai – 400 083, Maharashtra
Telephone:Â +91 810 811 4949
Email: [email protected]
Website:Â www.linkintime.co.in
FirstCry IPO Contact Details
BRAINBEES SOLUTIONS LIMITED
Rajashree Business Park, Survey No. 338, Next to Sohrabh Hall,
Tadiwala Road, Pune 411 001, Maharashtra, India
Phone:Â (+91) 84829 89157
Email: [email protected]
Website: www.firstcry.com
FirstCry IPO FAQs
How many shares in FirstCry IPO are reserved for HNIs and retail investors?
The investors’ portion for QIB – 75%, NII – 15%, and Retail – 10%.
How to apply for a FirstCry Public Offer?
The best way to apply for FirstCry public offer is through Internet banking ASBA (know all about ASBA here). You can also apply online through your stock broker using UPI. If you prefer to make paper applications, fill up an offline IPO form and deposit the same to your broker.
What is FirstCry IPO GMP today?
FirstCry IPO GMP today is INR NA per share.
What is the FirstCry kostak rate today?
FirstCry kostak rate today is INR NA per application.
What is FirstCry Subject to Sauda rate today?
FirstCry Subject to Sauda rate today is INR NA per application.
