FirstCry IPO Description – FirstCry is the leading retail platform in India specializing in products for mothers, babies, and children, based on GMV. The company is expanding its presence in international markets. In India, Brainbees Solutions products are distributed through an online platform, company-owned and franchisee-owned stores, as well as general trade retail outlets. FirstCry was founded in India in 2010 to cater to various parenting needs in commerce, content, community engagement, and education.
As of 31 March 2024, the platform offers over 1.65 million SKUs from 7,580 brands, encompassing third-party Indian and global brands, as well as its own. The FirstCry mobile app in India had been downloaded over 127 million times by 31 March 2024. The company operates 1,063 FirstCry and BabyHug modern stores in 533 cities across 28 states and five union territories in India, covering over 2.12 million square feet of retail space as of 31 March 2024.
Promoters of FirstCry (Brainbees Solutions) – Does Not Have an Identifiable Promoter
Table of Contents
FirstCry IPO Details
| FirstCry IPO Dates | 6 – 8 August 2024 |
| Brainbees Solutions IPO Price | INR 440 – 465 per share Employee Discount – INR 44 per share |
| Fresh issue | INR 1,666 crore |
| Offer For Sale | 5,43,59,733 shares (INR 2,391.83 – 2,527.73 crore) |
| Total IPO size | INR 4,193.73 crore |
| Minimum bid (lot size) | 32 shares (INR 14,880) |
| Face Value | INR 2 per share |
| Retail Allocation | 10% |
| Listing On | NSE, BSE |
Brainbees Solutions Financial Performance
| Â | FY 2022 | FY 2023 | FY 2024 |
| Revenue | 2,401.29 | 5,632.54 | 6,480.86 |
| Expenses | 2,568.06 | 6,315.67 | 6,896.60 |
| Net income | (78.69) | (486.06) | (321.51) |
| Margin (%) | (3.28) | (8.63) | (4.96) |
FirstCry Offer News
FirstCry Valuations & Margins
| FY 2022 | FY 2023 | FY 2024 (Pre Issue) | FY 2024 (Post-Issue)* | |
| EPS | (1.63) | (10.06) | (6.65) | (6.19) |
| PE Ratio | – | – | – |
| FY 2022 | FY 2023 | FY 2024 | |
| RONW (%) | (2.04) | (12.76) | (8.65) |
| NAV | 73.00 | 71.51 | 65.61 |
| EBITDA (%) | (0.76) | (4.67) | 1.09 |
| Debt/Equity | (0.62) | (0.29) | (0.07) |
FirstCry IPO GMP Today (Daily Trend)
| Date | Day-wise IPO GMP | Kostak | Subject to Sauda |
| 12 August 2024 | 62 | – | 1,900 |
| 10 August 2024 | 50 | – | 1,500 |
| 9 August 2024 | 38 | – | 700 |
| 8 August 2024 | 32 | – | 400 |
| 7 August 2024 | 50 | – | 1,100 |
| 6 August 2024 | 60 | – | 1,500 |
| 5 August 2024 | 87 | – | 2,000 |
| 3 August 2024 | 98 | – | 2,600 |
| 2 August 2024 | 87 | – | 2,500 |
FirstCry IPO Objectives
The company proposes to utilize the Net Proceeds from the Fresh Issue towards funding the following objects:
- Expenditure by the company for (i) setting up new modern stores under the ‘BabyHug’ brand; and (ii) setting up a warehouse, in India – INR 108.10 crore
- Expenditure for lease payments for the existing identified modern stores owned and operated by the company, in India – INR 93.10 crore
- Investment in its Subsidiary, Digital Age for (i) setting up new modern stores under the FirstCry brand and other home brands of the company; and (ii) lease payments for the existing identified modern stores owned and controlled by Digital Age, in India – INR 299.60 crore
- Investment in the subsidiary, FirstCry Trading for overseas expansion by: (i) setting up new modern stores; and (ii) setting up warehouse(s), in KSA – INR 155.60 crore
- Investment in the subsidiary, Globalbees Brands towards the acquisition of an additional stake in the step-down Subsidiaries – INR 169 crore
- Sales and marketing initiatives – INR 200 crore
- Technology and data science costs including cloud and server hosting-related costs – INR 57.60 crore
- Funding inorganic growth through acquisition and other strategic initiatives and general corporate purposes
FirstCry IPO Dates & Listing Performance
| Brainbees Solutions IPO Opening Date | 6 August 2024 |
| Brainbees Solutions IPO Closing Date | 8 August 2024 |
| Finalization of Basis of Allotment | 9 August 2024 |
| Initiation of refunds | 12 August 2024 |
| Transfer of shares to demat accounts | 12 August 2024 |
| Brainbees Solutions IPO Listing Date | 13 August 2024 |
| Opening Price on NSE | INR 651 per share (up 40%) |
| Closing Price on NSE | INR 679.10 per share (up 46.04%) |
FirstCry IPO Reviews – Subscribe or Avoid?
Angel One –
Anand Rathi –
AUM Capital – Subscribe
Arihant Capital –
Ashika Research – Not rated
BP Wealth – Avoid
Capital Market – Neutral
Canara Bank Securities – Subscribe
Choice Broking –
Emkay Global – Not rated
Elite Wealth – Listing gains
GCL Broking –
Geojit –
GEPL Capital – Avoid
Hem Securities – Subscribe for long term
ICICIdirect –
IDBI Capital – Not rated
Jainam Broking – Subscribe for long term
DR Choksey – Subscribe
LKP Research –
Marwadi Financial – Subscribe
Mehta Equities –
Nirmal Bang – Subscribe for long term
Reliance Securities –
Sushil Finance – Subscribe for long term
Samco Securities – Not rated
SBI Securities – Subscribe for long term
SMC Global – 2/5
SMIFS –
Swastika Investmart – Neutral
Systematix Shares – Not rated
Ventura Securities – Subscribe
FirstCry Offer Lead Manager
KOTAK MAHINDRA CAPITAL COMPANY LIMITED
27 BKC, 1st Floor, Plot no. C-27,
‘G’ Block, Bandra Kurla Complex,
Bandra (East), Mumbai 400 051
Phone: +91 22 4336 0000
Email:Â [email protected]
Website: www.investmentbank.kotak.com
FirstCry Offer Registrar
LINK INTIME INDIA PRIVATE LIMITED
C-101, 1st Floor, 247 Park L.B.S. Marg,
Vikhroli West, Mumbai – 400 083, Maharashtra
Telephone:Â +91 810 811 4949
Email: [email protected]
Website:Â www.linkintime.co.in
FirstCry IPO Contact Details
BRAINBEES SOLUTIONS LIMITED
Rajashree Business Park, Survey No. 338, Next to Sohrabh Hall,
Tadiwala Road, Pune 411 001, Maharashtra, India
Phone:Â (+91) 84829 89157
Email: [email protected]
Website: www.firstcry.com
FirstCry IPO FAQs
How many shares in FirstCry IPO are reserved for HNIs and retail investors?
The investors’ portion for QIB – 75%, NII – 15%, and Retail – 10%.
How to apply for a FirstCry Public Offer?
The best way to apply for FirstCry public offer is through Internet banking ASBA (know all about ASBA here). You can also apply online through your stock broker using UPI. If you prefer to make paper applications, fill up an offline IPO form and deposit the same to your broker.
What is FirstCry IPO GMP today?
FirstCry IPO GMP today is INR 62 per share.
What is the FirstCry kostak rate today?
FirstCry kostak rate today is INR NA per application.
What is FirstCry Subject to Sauda rate today?
FirstCry Subject to Sauda rate today is INR 1,900 per application.
