Mumbai-based premium kitchen appliance brand Wonderchef, co-founded by celebrity chef Sanjeev Kapoor and entrepreneur Ravi Saxena, is all set to make a big splash in the public markets. Wonderchef IPO is looking to raise funds at a valuation of INR 1,800 crore by the end of November or December 2025.
Wonderchef is part of the wave of Indian startups going public, joining the likes of Urban Company, boAt, Bluestone and others in the IPO ecosystem.
Wonderchef IPO Structure and Investor Backing
The IPO is expected to primarily be an Offer for Sale (OFS), providing an exit opportunity for existing investors. Discussions are currently in early stages, with the Draft Red Herring Prospectus (DRHP) set to be filed with SEBI by mid-June 2025.
Wonderchef has raised over INR 352 crore (~USD 42 million) from prominent investors, including:
- Sixth Sense Ventures
- Amicus Capital
- Godrej Family Office
- Malpani Group
- Vervima Company
Its current valuation leap — from USD 100 million to USD 200 million (INR 1,800 crore) — reflects investor confidence in the brand’s scalability and performance.
Financial Turnaround: From Losses to Profit
Wonderchef’s journey to profitability has been nothing short of incredible. After reporting a loss of INR 51.83 crore in FY23, the company turned around in FY24 and reported a net profit of INR 1.5 crore. This is largely due to a one time write off of a retail company which had inflated the losses in the previous year.
Key Financial Metrics:
- Revenue Growth: From INR 315.5 crore in FY23 to INR 377.6 crore in FY24 — 20% YoY growth.
- EBITDA Margin: Improved to 2% in FY24 from -13.59% in FY23.
- ROCE (Return on Capital Employed): Jumped to 3.88% from -28.79%.
For FY25, Wonderchef is projected to close with a revenue of approximately INR 800 crore, indicating continued momentum and more than double the previous fiscal’s revenue.
Distribution & Retail Expansion
Wonderchef’s omnichannel strategy has proven instrumental in its success. The company has a vast retail presence with over 20,000 outlets nationwide, including 4,000 in South India alone, which is currently its No.1 market contributing 30% of total sales.
As part of its retail push, Wonderchef is:
- Planning to double its exclusive brand outlets (EBOs) to 50 by FY26.
- Recently inaugurated its 30th EBO in Bengaluru.
- Prioritizing expansion in Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu due to high market traction.
Global Growth & Product Innovation
The company is not just focusing on India — it is also setting its sights on international markets, having committed USD 10 million (~INR 85.6 crore) for global expansion in markets such as the United States and Canada.
Innovation remains a cornerstone of the Wonderchef brand, with major product highlights including:
- Chef Magic: An all-in-one smart kitchen robot featuring a built-in 7-inch screen and 370+ guided recipes curated by Sanjeev Kapoor. The product is already witnessing strong traction in India and North America.
- Nutri-blend Mixer-Grinder: The star of the brand’s latest “Jode Bharat Ko” campaign celebrating unity through India’s culinary diversity.
- Coffee Machines: A fast growing category with 75,000 units sold in FY24, expected to cross 1,00,000 in FY25.
These innovative appliances, coupled with strong regional and digital distribution, have solidified Wonderchef’s position in India’s premium kitchen appliance market.
What’s Next
With a robust growth trajectory, regional market dominance, innovative product portfolio, and a strong omnichannel distribution strategy, Wonderchef is positioning itself as a leading D2C kitchenware and smart home appliance brand. The upcoming IPO will not only be a financial milestone but also a validation of its journey from a chef’s vision to a household name across India and beyond.
As Indian consumers continue embracing smart, health-focused kitchen solutions, Wonderchef is poised to blend tradition with technology — both in the kitchen and on the stock exchange. For more details related to IPO GMP, and Live Subscription stay tuned to IPO Central.