The Evolution and Role of PR Agencies in India
PR in India has come a long way from being just a media relations function to being a key part of brand management, reputation building, and crisis communication. As businesses, political entities, and startups compete in a fast-moving digital world, PR agencies play a vital role in crafting their stories. PR agencies in India are broadly categorized into corporate PR, digital PR, financial PR, and public affairs firms, each serving different client needs. Here’s a list of Top PR agencies in India that can help your business grow big.
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Why is PR Important?
Increases Credibility – Earned media is more trusted than paid ads. Boosts Brand Awareness – PR gets your brand noticed in the media. Manages Crises – A good PR team can contain the damage during negative publicity. Builds Industry Authority – Thought leadership PR can position your brand as a market leader. Improves Customer Trust – A well-managed PR strategy builds loyalty and trust.
How to choose the right PR agency in India?
- Industry Expertise: Look for agencies with experience in your sector.
- Media Network: A strong connection with journalists and influencers is key.
- Digital PR Capabilities: Ensure the agency can manage its online reputation.
- Track Record: Check client reviews and case studies.
- Budget: PR services range from affordable to premium—choose one that fits your budget.
Why Choosing the Right PR Agency Matters?
A good PR agency is more than just a service provider—it’s a partner in your growth journey. By crafting compelling narratives, increasing brand visibility, and managing your reputation, the right PR agency can open up new opportunities and help your business grow in a competitive landscape. As we head into 2025 these PR agencies are setting the benchmarks for excellence and innovation. Whether you’re a startup looking to make a mark or an established business looking to scale, working with one of these agencies can help you achieve your growth goals.
For businesses seeking a reliable and innovative partner, Public Media Solution remains a standout choice. With its personalized approach and proven track record, it can help your brand soar to new heights. Make 2025 your year of growth by choosing the right PR partner!
List of Best PR Companies in India – A Market Perspective
Our curated list of Best PR Agencies in Delhi is known for its strategic prowess. Discover the top PR agencies in Mumbai which are famous for their creative storytelling. Find the Top PR firms in Bangalore which are the hub of tech-driven PR solutions.
India’s PR industry has grown manifold, and agencies are adopting global best practices and digital innovations. Below is the list of the top 10 PR Agencies in India based on their market influence, client portfolio, and service offerings.
#1 Adfactors PR – Among the Best PR Companies in India
Founding Year: 1997
CEO: Madan Bahal
Headquarters: Mumbai
Services: Corporate communications, crisis management, financial PR, digital PR, and investor relations.
Adfactors PR dominates the Indian PR landscape as the largest homegrown firm. Stronghold in financial communications has represented some of the biggest IPOs and mergers in India. Known for its deep-rooted media relations and data-driven campaigns Adfactors has worked with top corporates, government bodies, and startups. The agency’s ability to integrate digital into traditional PR has set the benchmark.
#2 Edelman India – Global Expertise with a Local Touch
Founding Year: 1952 (India operations started in the early 2000s)
CEO: Rakesh Thukral (India)
Headquarters: Mumbai
Services: Brand positioning, reputation management, content strategy, public affairs, digital and social media marketing.
Edelman, a global PR behemoth, has a strong presence in India and offers world class strategic communication services. Its focus on brand storytelling and thought leadership sets it apart from traditional PR firms. Edelman India uses a research backed approach to reputation management and is the preferred choice for multinationals.
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#3 Weber Shandwick India – Creativity and Innovation in PR
Founding Year: 1921 (India operations began in the early 2000s)
CEO: Valerie Pinto
Headquarters: Mumbai
Services: Consumer engagement, media relations, digital PR, public affairs, corporate communication.
Weber Shandwick India is known for its creative storytelling and digital campaigns. They have worked extensively in consumer PR, brand building, and influencer marketing. Their approach to crisis communications and advocacy campaigns makes them a go-to for both corporate and government entities.
#4 Perfect Relations – The Pioneer in Indian PR
Founding Year: 1992
CEO: Dilip Cherian
Headquarters: New Delhi
Services: Political PR, corporate strategy, crisis management, media training, advocacy campaigns.
One of the oldest PR agencies in India, Perfect Relations is known for its expertise in political and corporate PR. With a strong hold on policymaker communication, the company has worked on high-profile government projects.
#5 Value 360 Communications – The Startup PR Specialist
Founding Year: 2003
CEO: Kunal Kishore
Headquarters: New Delhi
Services: Startup PR, influencer marketing, brand management, digital PR.
Value 360 Communications has carved a niche in startup communications. It is the preferred PR partner for many unicorn startups in India. With expertise in digital-first campaigns and a strong focus on media networking, Value 360 offers budget-friendly PR solutions that deliver high-impact results, making it ideal for emerging businesses.
#6 MSL Group India – A Powerhouse for Corporate & Digital PR
Founding Year: 2009 (MSL India)
CEO: Amit Misra
Headquarters: Mumbai
Services: Reputation management, public affairs, corporate communications, crisis management.
MSL Group India, a part of Publicis Groupe, brings global expertise into Indian PR. It is known for its data-driven campaigns and robust crisis management strategies. The company works with multinational companies, focusing on innovation-led reputation building.
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#7 Genesis BCW (Burson Cohn & Wolfe) – Integrated PR with Global Influence
Founding Year: 1992
CEO: Prema Sagar
Headquarters: New Delhi
Services: Media relations, corporate branding, integrated communications, stakeholder engagement.
Genesis BCW is high-end strategic communication services and corporate PR. It stands out for its deep focus on public affairs and policy communications. With a blend of digital and traditional PR, it helps brands manage complex stakeholder interactions effectively.
#8 Avian WE – A Bold and Digital-First PR Approach
Founding Year: 2004
CEO: Nitin Mantri
Headquarters: New Delhi
Services: Crisis communication, reputation management, media advocacy, digital PR.
Avian WE is known for its bold campaigns and purpose-driven storytelling. The company integrates digital into PR campaigns and provides strong influencer and social media outreach. Avian WE has experience working on large corporate and consumer brand campaigns.
#9 Ketchum Sampark – The Financial PR Specialist
Founding Year: 1994
CEO: NS Rajan
Headquarters: Mumbai
Services: Financial PR, corporate reputation, crisis management, internal communications.
Ketchum Sampark is highly regarded for its expertise in financial PR, IPO communications and investor relations. The company has worked with listed companies, banks and financial institutions, to position corporate in the media.
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#10 Ogilvy PR – A Legacy PR Agency
Founding Year: 1980s (India Operations)
CEO: Piyush Pandey (Global Chairman of Ogilvy)
Headquarters: Mumbai
Services: Corporate storytelling, brand communications, advertising PR, crisis management.
Ogilvy PR, a part of Ogilvy, combines PR with advertising and digital media. Its storytelling-driven approach makes it perfect for brands looking for integrated communication solutions. The company has executed iconic campaigns across India.
Conclusion: The PR Landscape in India is getting bigger
Indian PR industry is booming and agencies are innovating to cater to diverse client requirements. With digital PR gaining traction, firms are moving towards data driven storytelling, influencer partnerships and crisis management. The top PR agencies listed above are setting new standards in strategic communication proving that the power of PR in brand storytelling is unmatched in India’s business ecosystem.
As businesses navigate the ever complex media landscape, the role of PR agencies will only grow and help brands build trust, manage crises and establish themselves in the market.