Ace investors Mukul Agrawal and Sunil Singhania’s India Ahead Venture Fund have picked up minority stakes in YAAP Digital, the AI-led marketing intelligence company preparing to list on the SME platform. Each has acquired 7,20,400 shares in YAAP Digital pre-IPO round, translating to about a 4.68% stake each; together, they now hold roughly a 9.36% stake ahead of the proposed IPO.
Yaap Digital IPO Contours
YAAP filed a Draft Red Herring Prospectus in 2025 for an NSE Emerge listing comprising a fresh issue of up to 66,00,000 shares. Proceeds are slated to fund a part-payment of up to INR 34 crore for the proposed acquisition of GoZoop Online, set up an AI-led short-form content hub for INR 4.01 crore, and meet INR 16 crore of additional working capital needs, with the balance for general purposes and issue expenses. Socradamus Capital is the lead manager and MUFG Intime India is the registrar of the issue.
Financial Performance and Business Footprint
The DRHP records a sharp improvement in FY25: revenue from operations rose to INR 152.54 crore from INR 112.55 crore in FY24, while profit after tax increased to INR 11.93 crore from INR 2.51 crore. Founded in 2016, the Mumbai-based firm operates across India, the UAE and Singapore, offering marketing analytics, performance marketing, programmatic media, content intelligence, and UI/UX services to clients in BFSI, FMCG, technology, auto and public sector.
Significance of Mukul Agrawal & Sunil Singhania Stake in Yaap Digital
Market observers say Yaap Digital pre-IPO entries by well-known investors typically validate growth narratives and can aid book-building for SME listings, especially in technology-enabled marketing services where measurable ROI is in focus. The latest investment underscores growing investor interest in data, AI and analytics-driven marketing stacks as enterprises pivot from purely creative-led campaigns to outcome-based models.
The timing of the IPO will depend on regulatory clearances and market conditions. YAAP has previously indicated that inorganic expansion, including the GoZoop acquisition, and capability build-outs in AI-powered content and attribution are core to its scale-up strategy, the filings and prior disclosures suggest.
Conclusion
The twin bets by Mukul Agrawal and Sunil Singhania’s fund add heft to YAAP Digital pre-IPO narrative and could support its SME listing journey. With improved profitability and a clearly articulated deployment of proceeds—partly toward M&A—the company is positioning itself to scale its AI-first marketing stack, though execution and market conditions will remain key variables.
For more details related to IPO GMP, SEBI IPO Approval, REIT, InvIT and Live Subscription stay tuned to IPO Central.