boAt Unlisted Share Price Description – Imagine Marketing, the parent company of boAt, is a digital-first consumer products firm and ranks among the largest Indian digital-first brands by revenue. Founded in 2013, the company has steadily built a portfolio of high-quality lifestyle products designed to be affordable and accessible to a wide range of consumers.
At the core of this success is boAt, which has maintained the number one position in India’s wireless wearables market by both value and volume. It also holds the second spot in smartwatch sales by volume. Moreover, the company’s market share in both wireless wearables and smartwatches has steadily increased over time.
These products are recognized for their strong consumer appeal and their potential to drive disruption across the industry.
Imagine Marketing Brand Portfolio
Imagine Marketing primarily operates through its flagship brand, boAt, offering stylish and affordable audio wearables. The company also owns RedGear, focusing on gaming accessories such as headsets and keyboards. Known as a digital-first lifestyle brand, Imagine Marketing targets young, trend-conscious consumers with fast-growing product categories like hearables and wearables, making it one of India’s leading consumer electronics companies in revenue and market presence.
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Products & Services
boAt began by focusing on audio wearables, establishing itself as a leader in the category. According to boAt’s official website, the company offers a wide and varied range of consumer electronics and accessories, including:
- True wireless earbuds
- Wireless headphones and neckbands
- Wired headphones and earphones
- Wireless speakers, soundbars, and home audio systems
- Smartwatches (including fitness- and sports-focused models)
- Mobile and power accessories like chargers, power banks, and cables
- Specialized series such as Gaming, Party, TRebel, Nirvana, and boAt Tag (Find‑My‑Device tracker)
boAt Unlisted Share: Offline vs Online Sales
In FY 2025, boAt experienced a notable shift in its sales dynamics, with offline sales growth surpassing online sales for the first time. Here’s a detailed comparison of the two channels:
Online Sales
- Primary channel historically: boAt has traditionally led with online sales, leveraging its digital-first, direct-to-consumer model across platforms like Amazon, Flipkart, and its own website.
- Challenges in FY 2024: Despite its online strength, boAt’s audio business on e‑commerce remained flat during the latter half of the year, impacted by intense competition, market saturation, and pricing pressure.
Offline Sales
- Rapid growth trajectory: In FY 2025, offline sales surged to account for roughly one-third (~33%) of total sales—marking a notable shift in consumer preference post-pandemic.
- Strategic expansion: The brand bolstered its omnichannel reach through partnerships with Reliance Digital and Croma, making its presence felt in over 900 retail outlets across Tier 1 and Tier 2 cities.
- Growth outpacing online: According to Counterpoint-sourced reporting, while online still drove about 75% of total sales in early 2025, offline sales grew faster by 42% year-over-year.
Comparative Snapshot
| Channel | Strengths & Trends |
|---|---|
| Online | Dominant in volume; cost-effective; broad reach through marketplaces; facing saturation and margin pressure |
| Offline | Rapidly growing; expanding physical footprint; tapping into the 90% of Indian consumers who prefer in-store shopping |
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Key Highlights
- BoAt reported a revenue decrease from INR 3,118 crore in FY 2024 to INR 3,073 crore in FY 2025, marking a 1.42% decline overall. The ratio fell from 0.37 to 0.09, reflecting minimal leverage. This suggests the company is financially robust and nearly debt-free.
- boAt’s net profit surged to INR 61.08 crore in FY 2025, compared to a loss of INR 79.68 crore in FY 2024.
- ROCE improved from -0.60% to 9.13%, signaling a turnaround to positive returns on capital and highlighting stronger efficiency and profitability.
- Despite the challenges, boAt remains a leading player in both audio devices and wearables, holding substantial market shares of 33% to 36.8% in audio devices and 26.7% to 28% in wearables, and 27.3% to 31.9% in the earwear segment as of late-2024.
- Draft Red Herring Prospectus (DRHP) files in January 2022.
Imagine Marketing’s Subsidiary Companies
- Imagine Marketing Singapore
- HOB Ventures
- Dive Marketing
- Kaha Technologies
- Kaha Pte.
- Kaha Technology (Shenzhen)
- Califonix Tech and Manufacturing
- Kimirica Lifestyle (subsidiary until January 15, 2025)
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boAt Board of Directors
- Sameer Mehta, Whole Time Director & Chief Executive Officer
- Aman Gupta, Whole Time Director & Chief Marketing Officer
- Vivek Gambhir, Non-Executive Director, Chairman
- Anish Ashraf, Non-Executive Director
- Purvi Seth, Non-Executive Independent Director
- Aashish Kamat, Non-Executive Independent Director
- Anand Ramamoorthy, Non-Executive Independent Director
- Deven Waghani, Non-Executive Independent Director
boAt Unlisted Share Price Details
| Name | boAt Unlisted Share Price Details |
| Face Value | INR 1 per share |
| ISIN Code | INE03AV01027 |
| Lot Size | 50 shares |
| Demat Status | NSDL, CDSL |
| boAt Share Price | INR 1,450 per share |
| boAt Market Cap | INR 32,612 crore |
| Total number of shares | 22,49,13,068 shares |
| Website | www.boat.com |
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boAt Unlisted Share Price Details – Shareholding Pattern
Details of shareholders holding more than 1% of the shares in the company as of 31 March 2024:
| Shareholder Name | % to Holding | No. of shares |
| Sameer Mehta | 39.91 | 3,83,70,000 |
| Aman Gupta | 39.91 | 3,83,70,000 |
| South Lake Investment | 19.25 | 1,85,10,000 |
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boAt Unlisted Share Price Details – Financial Metrics
| Particulars | FY 2023* | FY 2024 | FY 2025 |
| Revenue | 3,258.40 | 3,117.67 | 3,073.28 |
| Revenue Growth (%) | 13.42 | (4.32) | (1.42) |
| Expenses | 3,420.64 | 3,233.59 | 3,040.35 |
| Net income | (101.05) | (79.68) | 61.08 |
| Margin (%) | (3.10) | (2.56) | 1.99 |
| ROCE (%) | (3.57) | (0.60) | 9.13 |
| Debt/Equity | 2.41 | 0.37 | 0.09 |
| EBITDA (%) | (2.35) | (0.12) | – |
| EPS | (10.46) | (5.31) | 4.05 |
* All Standalone data
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boAt Unlisted Share Price – Peer Comparison
| Company | 3-yr Sales CAGR (%) | PE Ratio | ROCE (%) | Net Margin (%) | MCap (INR Cr.) |
| boAt | 23.26 | 358.02 | 9.13 | 1.99 | 32,612 |
| Pulz Electronics | 23.70 | 14.8 | 27.1 | 11.17 | 91.6 |
boAt Annual Reports
boAt Annual Report FY 2023 – 2024
boAt Annual Report FY 2022 – 2023
boAt IPO DRHP Jan 2022
Imagine Marketing Unlisted Share Price FAQs
Is it safe to purchase unlisted shares in India?
While there are risks associated with unlisted shares, purchases made from credible brokers and after conducting due diligence considerably lower these risks.
What is the boAt unlisted share price?
The boAt stock price today is INR 1,450 per share. Shares are purchased in lots of 50 shares.
Who determines the boAt company share price?
The unlisted share price is determined by a variety of factors, including recent transaction price, supply and demand, valuation in the latest funding round, profitability, and return ratios.
When is the boAt IPO date planned?
Indian consumer electronics brand boAt plans to launch an IPO in FY 2025–26 to raise INR 2,000 crore (USD231 million), after shelving its 2022 attempt due to weak market conditions.
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