Last updated on July 4, 2024
boAt Unlisted Share Description – Imagine Marketing – the company behind boAt brand – is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations. Founded in 2013, the company has developed a portfolio of wide-ranging, high-quality, and aspirational lifestyle-focused consumer products at accessible price points, under its brands.
The company’s products are further characterized by high consumer engagement, and large market opportunities which are ripe for disruption in terms of the industry landscape. It aims to achieve this by launching products with a clear value proposition at accessible prices, specifically tailored for the Indian audience and marketed towards the rapidly emerging online audience of young, digitally-enabled, and trend-conscious consumers in India.
As of 30 September 2021, for the second quarter of FY 2022, boAt was ranked #1 in India among the wireless wearables brands by value and volume and #2 among smartwatch brands in India in terms of volume. Moreover, its market share in both wireless wearables and smartwatch segments has consistently increased over time.
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Imagine Marketing Brand Portfolio
Imagine Marketing’s portfolio includes products under its flagship ‘boAt’ brand, as well as under other brands such as ‘RedGear’, its value-oriented gaming accessories brand, ‘TAGG’, its premium audio and wearables brand, ‘Misfit’, its personal care and grooming sub-brand, and ‘DEFY’, its value-oriented audio brand.
A timeline setting out significant milestones achieved by it since the launch of the ‘boAt’ brand in 2014 till 30 September 2021 is set out below:
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Offline vs Online Sales
Most of the company’s sales come from online marketplaces such as Amazon and Flipkart which contribute almost 85%. Given the company’s high dependency on online marketplaces, it has started focusing on developing omnichannel and offline presence. As of 30 September 2021, boAt products were available for sale in over 23,000 retail stores across India, facilitated by a retail network of over 51 distributors and more than 180 sub-distributors in India, with a presence in over 32 states and Union Territories.
Products & Services
While it initially started its journey with wearable products within the audio category, the company now offers products across a variety of price points and customer segments across multiple product categories, which comprise:
- Audio (wired headphones and earphones, wireless headphones and earphones (neckbands), true wireless stereo (‘TWS’), Bluetooth speakers and home theatre systems and sound bars)
- Wearables (smartwatches)
- Gaming Accessories (wired and wireless headsets, mouse, and keyboards)
- Personal Care Appliances (trimmers and grooming kits)
- Mobile Accessories (chargers, cables, power banks, and other accessories)
Imagine Marketing’s Subsidiary Companies
- Imagine Marketing Singapore Pte Ltd
- HOB Ventures Private Limited
- Dive Marketing Private Limited
Key Highlights –
- The total revenue from operations of the company for the fiscal year 2022-2023 stood at INR 3,258.40 crore as against INR 2,872.90 crore for the fiscal year 2021-2022 showing an increase of around 385.5 crore.
- Approval of Draft Red Herring Prospectus (DRHP) in January 2022.
- Achieved market share of 48% and 23% in terms of volume in the branded wireless wearables and smartwatch markets, respectively, during the quarter ended 30 September 2021.
- The company is entering international markets of UAE, Nepal & South East Asia, primarily within the core audio and wearables categories.
- In May 2022, the company established an equal stake joint venture with Dixon Technologies to produce Bluetooth-enabled wearables products.
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boAt Board of Directors
- Sameer Mehta, Chairman & Executive Director
- Aman Gupta, Executive Director
- Vivek Gambhir, CEO
- Anish Ashraf, Non-Executive Director
- Purvi Seth, Independent Director
- Aashish Kamat, Independent Director
- Anand Ramamoorthy, Independent Director
- Deven Waghani, Independent Director
boAt Unlisted Share Details
| Name | boAt Unlisted Share Details |
| Face Value | INR 1 per share |
| ISIN Code | INE03AV01027 |
| Lot Size | 25 shares |
| Demat Status | NSDL, CDSL |
| boAt Unlisted Share Price | INR 1,450 per share |
| Market Cap | INR 13,934 crore |
| Total number of shares | 9,60,96,300 shares |
| Website | www.boat.com |
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boAt Unlisted Share Details – Shareholding Pattern
Details of shareholders holding more than 1% shares in the company as of 31 March 2023:
| Shareholder Name | % to Holding | No. of shares |
| Sameer Mehta | 39.93 | 3,83,70,000 |
| Aman Gupta | 39.93 | 3,83,70,000 |
| South Lake Investment | 19.26 | 1,85,10,000 |
| Others | 0.88 | 8,46,300 |
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boAt Unlisted Share Details – Financial Metrics
| Particulars | FY 2021 | FY 2022 | FY 2023* |
| Revenue | 1,313.72 | 2,872.90 | 3,258.40 |
| Revenue Growth (%) | 115.67 | 118.68 | 13.42 |
| Expenses | 1,202.16 | 2,786.99 | 3,420.64 |
| Net income | 86.54 | 68.70 | (101.05) |
| Margin (%) | 6.59 | 2.39 | (3.10) |
| ROCE (%) | 25.59 | 9.29 | (3.57) |
| Debt/Equity | 0.09 | 1.51 | 2.41 |
| EBITDA (%) | 10.24 | 4.97 | (2.35) |
| EPS | 7.97 | 5.84 | (10.46) |
* All Standalone data
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boAt Unlisted Share Peer Comparison
| Company | 3-yr Sales CAGR (%) | PE Ratio | ROCE (%) | Net Margin (%) | MCap (INR crore) |
| boAt | 74.89 | – | (3.57) | (3.10) | 13,934 |
| Pulz Electronics | 73.2 | 12.2 | 52.3 | 17.80 | 126 |
boAt Annual Reports
boAt Annual Report FY 2022 – 2023
boAt Audit Report FY 2020 – 2021
Imagine Marketing Unlisted Share FAQs
Is it safe to purchase unlisted shares in India?
While there are risks associated with unlisted shares, purchases made from credible brokers and after conducting due diligence considerably lower these risks.
What is boAt unlisted share price?
boAt unlisted stock price in July 2024 is at INR 1,450 per share. Shares are purchased in lots of 25 shares.
Who determines Imagine Marketing unlisted share price?
The unlisted share price is determined by a variety of factors including recent transaction price, supply and demand, valuation in the latest funding round, profitability, and return ratios.
When is the boAt IPO planned?
In January of the previous year, Imagine Marketing – parent of Boat – had filed the DRHP with Sebi to raise INR 2,000 crore through an IPO with a fresh issue of shares worth up to INR 900 crore and an offer for sale of shares worth up to INR 1,100 crore.
