Last updated on December 1, 2023
Mamaearth IPO description – Since launching Mamaearth in 2016, Honasa Consumer has been the largest digital-first beauty and personal care (BPC) company in India in terms of revenue from operations for FY 2023. Since its inception, the company has worked with the primary objective of developing products that address beauty and personal care problems faced by consumers.
The company makes its products available to its customers through omnichannel distribution networks across both online and offline touchpoints. Mamaearth had a market share (in terms of gross merchandise value) aggregating to approximately 5.4% of the online BPC market (i.e. DTC and e-commerce) in India in CY 2022, a market share (in terms of gross merchandise value) of 1.5% of the total BPC market for CY 2022 and a market share (in terms of gross merchandise value) aggregating to approximately 28.9% in the DTC BPC market in CY 2022.
Honasa Consumer has added five new brands to its portfolio, namely: The Derma company, Aqualogica, Ayuga, BBlunt, and Dr. Sheth’s, and has built a ‘House of Brands’ architecture. As of 30 June 2023, its portfolio of brands with differentiated value propositions includes products in the baby care, face care, body care, hair care, color cosmetics, and fragrances segments.
Honasa Consumer has grown its revenue from operations at a CAGR of 80.14% between FY 2021 and 2023 (from INR 459.99 crore in FY 2021 to INR 1,492.75 crore in FY 2023), while the median revenue CAGR of all other BPC companies for which data was available for the relevant period was 28.00%.
Promoters of Honasa Consumer – Varun Alagh And Ghazal Alagh
Honasa Consumer Public Offer Details
| Honasa Consumer IPO Dates | 31 Oct – 2 Nov 2023 |
| Honasa Consumer IPO Price | INR 308 – 324 per share (Employee Discount – INR 30 per share) |
| Fresh issue | INR 365 crore |
| Offer For Sale | 41,248,162 shares (INR 1,270.44 – 1,336.44 crore) |
| Total IPO size | INR 1,635.44 – 1,701.44 crore |
| Minimum bid (lot size) | 46 shares (INR 14,904) |
| Face Value | INR 10 per share |
| Retail Allocation | 10% |
| Listing On | NSE, BSE |
Mamaearth Financial Performance
| Â | FY 2021 | FY 2022 | FY 2023 | Q1 FY 2024 |
| Revenue | 459.99 | 943.47 | 1,492.75 | 464.49 |
| Expenses | 1,796.71 | 941.91 | 1,501.61 | 443.14 |
| Net income | (1,332.22) | 14.44 | (150.97) | 24.72 |
| Margin (%) | (289.62) | 1.53 | (10.11) | 5.32 |
Mamaearth Offer News
- Honasa Consumer RHP
- Honasa Consumer DRHP
- ASBA IPO Forms
- Live IPO Subscription Status
- IPO Subscription Status
Mamaearth Valuations & Margins
| FY 2021 | FY 2022 | FY 2023 | |
| EPS | (98.35) | 0.52 | (4.66) |
| PE ratio | – | – | – |
| RONW (%) | NA | 2.23 | (23.57) |
| NAV | NA | 23.42 | 19.27 |
| EBITDA (%) | (290.01) | 1.21 | 1.52 |
| Debt/Equity | – | – | – |
Honasa Consumer IPO GMP Today (Daily Trend)
| Date | Day-wise IPO GMP | Kostak | Subject to Sauda |
| 6 November 2023 | 17 | 300 | – |
| 4 November 2023 | 15 | 300 | 8,000 |
| 3 November 2023 | 12 | 300 | 6,500 |
| 2 November 2023 | 8 | 300 | 3,000 |
| 1 November 2023 | 8 | 300 | 3,000 |
| 31 October 2023 | 8 | 300 | 3,000 |
| 30 October 2023 | 10 | 600 | – |
| 28 October 2023 | 20 | 800 | – |
| 27 October 2023 | 30 | 900 | – |
| 26 October 2023 | 30 | – | – |
| 25 October 2023 | 40 | – | – |
Mamaearth IPO Subscription – Live Updates
| Category | QIB | NII | Retail | Employee | Total |
|---|---|---|---|---|---|
| Shares Offered | 1,57,44,820 | 78,72,409 | 52,48,272 | 34,013 | 2,88,99,514 |
| 2 Nov 2023 | 11.50 | 4.02 | 1.34 | 4.87 | 7.61 |
| 1 Nov 2023 | 1.02 | 0.09 | 0.62 | 3.19 | 0.70 |
| 31 Oct 2023 | 0.10 | 0.03 | 0.34 | 1.98 | 0.13 |
Honasa Consumer IPO Reviews – Subscribe or Avoid?
Angel One –
Anand Rathi –
Antique Stock Broking –
Arihant Capital –
Ashika Research –
Asit C Mehta –
BP Wealth – Avoid
Canara Bank Securities – Subscribe for long term
Choice Broking – Subscribe with caution
Dalal & Broacha –
Elite Wealth – Avoid
Geojit –
GEPL Capital – Avoid
Hem Securities –
ICICIdirect –
Jainam Broking –
KR Choksey –
LKP Research –
Marwadi Financial –
Motilal Oswal –
Nirmal Bang –
Reliance Securities –
Religare Broking –
Samco Securities – Avoid
SMC Global – 2.5/5
Swastika Investmart –
Ventura Securities – Not Rated
Mamaearth Offer Lead Manager
KOTAK MAHINDRA CAPITAL COMPANY LIMITED
27BKC, 1st Floor, Plot no. C-27,
‘G’ Block, Bandra Kurla Complex,
Bandra (East), Mumbai 400 051
Phone: +91 22 4336 0000
Email:Â [email protected]
Website: www.investmentbank.kotak.com
Mamaearth Offer Registrar
KFIN TECHNOLOGIES LIMITED
Selenium Tower – B, Plot 31 & 32, Gachibowli,
Financial District, Nanakramguda, Serilingampally,
Hyderabad – 500 032, Telangana
Phone:Â +91 40 6716 2222
Email:Â [email protected]
Website: www.kfintech.com
Mamaearth Contact Details
HONASA CONSUMER LIMITED
Plot No. 63, 4th Floor,
BLM Tower, Netaji Subhash Marg,
Sector 44, Gurugram 122 003, Haryana
Phone:Â +91 124 4071960
Email: [email protected]
Website: www.honasa.in
Mamaearth IPO Allotment Status
Mamaearth IPO allotment status is now available on the KFin Tech website. Click on this link to get allotment status.
Mamaearth IPO Dates & Listing Performance
| Honasa Consumer IPO Opening Date | 31 October 2023 |
| Honasa Consumer IPO Closing Date | 2 November 2023 |
| Finalisation of Basis of Allotment | 4 November 2023 |
| Initiation of refunds | 4 November 2023 |
| Transfer of shares to demat accounts | 6 November 2023 |
| Mamaearth IPO Listing Date | 7 November 2023 |
| Opening Price on NSE | INR 330 per share (up 1.85%) |
| Closing Price on NSE | INR 337.10 per share (up 4.04%) |
Mamaearth IPO FAQs
How many shares in Mamaearth IPO are reserved for HNIs and retail investors?
The investors’ portion for QIB – 75%, NII – 15%, and Retail – 10%.
How to apply in Mamaearth Public Offer?
The best way to apply in Mamaearth public offer is through Internet banking ASBA (know all about ASBA here). You can also apply online through your stock broker using UPI. If you prefer to make paper applications, fill up an offline IPO form and deposit the same to your broker.
What is Mamaearth IPO GMP today?
Honasa Consumer IPO GMP today is INR 15 per share.
What is Honasa Consumer kostak rate today?
Honasa Consumer kostak rate today is 300 per application.
What is Mamaearth Subject to Sauda rate today?
Mamaearth Subject to Sauda rate today is NA per application.
