Mamaearth IPO GMP, Price, Date, Allotment

Mamaearth IPO GMP 2023

Mamaearth IPO description – Since launching Mamaearth in 2016, Honasa Consumer has been the largest digital-first beauty and personal care (BPC) company in India in terms of revenue from operations for FY 2023. Since its inception, the company has worked with the primary objective of developing products that address beauty and personal care problems faced by consumers.

The company makes its products available to its customers through omnichannel distribution networks across both online and offline touchpoints. Mamaearth had a market share (in terms of gross merchandise value) aggregating to approximately 5.4% of the online BPC market (i.e. DTC and e-commerce) in India in CY 2022, a market share (in terms of gross merchandise value) of 1.5% of the total BPC market for CY 2022 and a market share (in terms of gross merchandise value) aggregating to approximately 28.9% in the DTC BPC market in CY 2022.

Honasa Consumer has added five new brands to its portfolio, namely: The Derma company, Aqualogica, Ayuga, BBlunt, and Dr. Sheth’s, and has built a ‘House of Brands’ architecture. As of 30 June 2023, its portfolio of brands with differentiated value propositions includes products in the baby care, face care, body care, hair care, color cosmetics, and fragrances segments.

Honasa Consumer has grown its revenue from operations at a CAGR of 80.14% between FY 2021 and 2023 (from INR 459.99 crore in FY 2021 to INR 1,492.75 crore in FY 2023), while the median revenue CAGR of all other BPC companies for which data was available for the relevant period was 28.00%.

Honasa Consumer IPO

Promoters of Honasa Consumer – Varun Alagh And Ghazal Alagh

Honasa Consumer Public Offer Details

Honasa Consumer IPO Dates31 Oct – 2 Nov 2023
Honasa Consumer IPO Price INR 308 – 324 per share
(Employee Discount – INR 30 per share)
Fresh issueINR 365 crore
Offer For Sale41,248,162 shares
(INR 1,270.44 – 1,336.44 crore)
Total IPO sizeINR 1,635.44 – 1,701.44 crore
Minimum bid (lot size)46 shares (INR 14,904)
Face Value INR 10 per share
Retail Allocation10%
Listing OnNSE, BSE

Mamaearth Financial Performance

 FY 2021FY 2022FY 2023Q1 FY 2024
Net income(1,332.22)14.44(150.97)24.72
Margin (%)(289.62)1.53(10.11)5.32
Figures in INR Crores unless specified otherwise

Mamaearth Offer News

Mamaearth Valuations & Margins

FY 2021FY 2022FY 2023
PE ratio
RONW (%)NA2.23(23.57)
NAVNA23.42 19.27
EBITDA (%)(290.01)1.211.52
*Compiled by IPO Central from Prospectus

Honasa Consumer IPO GMP Today (Daily Trend)

DateDay-wise IPO GMPKostakSubject to Sauda
6 November 202317300
4 November 2023153008,000
3 November 2023123006,500
2 November 202383003,000
1 November 202383003,000
31 October 202383003,000
30 October 202310600
28 October 202320800
27 October 202330900
26 October 202330
25 October 202340

Mamaearth IPO Subscription – Live Updates

Shares Offered1,57,44,82078,72,40952,48,27234,0132,88,99,514
2 Nov 202311.504.021.344.877.61
1 Nov 20231.020.090.623.190.70
31 Oct 20230.100.030.341.980.13

Honasa Consumer IPO Reviews – Subscribe or Avoid?

Angel One –
Anand Rathi –
Antique Stock Broking –
Arihant Capital –
Ashika Research –
Asit C Mehta –
BP Wealth – Avoid
Canara Bank Securities – Subscribe for long term
Choice Broking – Subscribe with caution
Dalal & Broacha –
Elite Wealth – Avoid
Geojit –
GEPL Capital – Avoid
Hem Securities –
ICICIdirect –
Jainam Broking –
KR Choksey –
LKP Research –
Marwadi Financial –
Motilal Oswal –
Nirmal Bang –
Reliance Securities –
Religare Broking –
Samco Securities – Avoid
SMC Global – 2.5/5
Swastika Investmart –
Ventura Securities – Not Rated

Mamaearth Offer Lead Manager

27BKC, 1st Floor, Plot no. C-27,
‘G’ Block, Bandra Kurla Complex,
Bandra (East), Mumbai 400 051
Phone: +91 22 4336 0000
Email: [email protected]

Mamaearth Offer Registrar

Selenium Tower – B, Plot 31 & 32, Gachibowli,
Financial District, Nanakramguda, Serilingampally,
Hyderabad – 500 032, Telangana
 +91 40 6716 2222
[email protected]

Mamaearth Contact Details

Plot No. 63, 4th Floor,
BLM Tower, Netaji Subhash Marg,
Sector 44, Gurugram 122 003, Haryana
Phone: +91 124 4071960
Email: [email protected]

Mamaearth IPO Allotment Status

Mamaearth IPO allotment status is now available on the KFin Tech website. Click on this link to get allotment status.

Mamaearth IPO Dates & Listing Performance

Honasa Consumer IPO Opening Date31 October 2023
Honasa Consumer IPO Closing Date2 November 2023
Finalisation of Basis of Allotment4 November 2023
Initiation of refunds4 November 2023
Transfer of shares to demat accounts6 November 2023
Mamaearth IPO Listing Date7 November 2023
Opening Price on NSEINR 330 per share (up 1.85%)
Closing Price on NSEINR 337.10 per share (up 4.04%)

Mamaearth IPO FAQs

How many shares in Mamaearth IPO are reserved for HNIs and retail investors?

The investors’ portion for QIB – 75%, NII – 15%, and Retail – 10%.

How to apply in Mamaearth Public Offer?

The best way to apply in Mamaearth public offer is through Internet banking ASBA (know all about ASBA here). You can also apply online through your stock broker using UPI. If you prefer to make paper applications, fill up an offline IPO form and deposit the same to your broker.

What is Mamaearth IPO GMP today?

Honasa Consumer IPO GMP today is INR 15 per share.

What is Honasa Consumer kostak rate today?

Honasa Consumer kostak rate today is 300 per application.

What is Mamaearth Subject to Sauda rate today?

Mamaearth Subject to Sauda rate today is NA per application.


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