Sheela Foam IPO

Sheela Foam LogoSheela Foam IPO

Incorporated in 1971, Sheela Foam is a leading manufacturer of mattresses and polyurethane (PU) Foam in India. The company sells mattresses under the “Sleepwell” brand while it also manufactures other foam-based home comfort products targeted primarily at Indian retail consumers, as well as technical grades of PU Foam for a wide range of industries.

As part of its home comfort range, Sheela Foam offers various products such as mattresses, furniture-cushioning, pillows, cushions, sofa-cum-beds, pillows, bolsters and cushions, sofa-cum-beds and comfort accessories like bed sheets, baby care sheets and mattress protectors. In FY2016, the home comfort business generated INR1,016.5 crore in revenues, constituting 65.6% of the company’s top line.

The company also manufactures and sells technical grade foam to a diverse range of industries, including automotive foam used to manufacture auto parts; reticulated foams utilised in filtration systems; ultra-violet stable foams used for the manufacture of garments, shoes and innerwear; and technical foams that are used in industrial sound absorption systems. Through its Australian business, it also makes PU Foam that is supplied to manufacturers of comfort products and home furniture and industrial PU Foams supplied to manufacturers of auto components, sound absorption systems, medical equipment and food packaging material. In FY2016, revenues from technical and PU foam business stood at INR533.5 crore, or 34.42% of the company’s annual revenue.

Sheela Foam currently owns and operates 11 manufacturing facilities in India. All of its facilities are utilized for manufacturing home comfort products, while five of these facilities also manufacture PU Foam. Three of its facilities located in Greater Noida, Talwada and Hyderabad are ISO:9001 certified. In addition, its fully owned subsidiary Joyce operates five manufacturing facilities in Australia that make PU Foam.

Promoter of Sheela Foam: Sheela Gautam, Rahul Gautam, Polyflex Marketing Pvt. Ltd.

Sheela Foam IPO details
Subscription Dates 29 Nov – 1 Dec 2016
Price Band INR680 – 730 per share
Fresh issue Nil
Offer For Sale INR510 crore
Total IPO size INR510 crore
Minimum bid (lot size) 20 shares
Face Value  INR5 per share
Retail Allocation 35%
Listing On BSE, NSE
Sheela Foam’s consolidated financial performance (in INR crore)
  FY2012 FY2013 FY2014 FY2015 FY2016
Total revenue 1,050.8 1,161.4 1,271.6 1,428.2 1,566.8
Total expenses 1,038.8 1,121.8 1,235.5 1,370.7 1,414.8
Profit after tax 7.7 30.8 27.8 42.7 104.8

Sheela Foam Ltd 
37/2, Site IV, Sahibabad Industrial Area,
Ghaziabad 201010, Uttar Pradesh

Phone: +91 120 4162 200
Fax: +91 120 4162 282
Email: [email protected]

Link Intime India Private Limited
C-13 Pannalal Silk Mills Compound,
LBS Marg, Bhandup West, Mumbai – 400 078
Maharashtra, India

Phone: +91 22 2596 3838
Fax: +91 22 2594 6969
Email: [email protected]

Sheela Foam IPO Subscription Details         

Category Shares offered Subscription (no. of times, at 7 PM) 
Day 1 Day 2 Day 3
QIB 1,500,001 0.00  0.09  14.51
NII 1,125,000 0.00  0.01  3.53
Retail 2,625,000 0.02  0.06  0.40
Total 5,250,001 0.01  0.06 5.06

Sheela Foam IPO allotment status will be available on Link Intime’s website. Click on this link to get allotment status.

You can also check your IPO allotment status from your mobile at

IPO Opening Date: 29 November 2016

IPO Closing Date: 1 December 2016

Finalisation of Basis of Allotment: 6 December 2016

Initiation of refunds: 7 December 2016

Transfer of shares to demat accounts: 8 December 2016

Listing Date: 9 December 2016

Listing Price on NSE: INR860 per share (profit of 17.8% over IPO price)

Closing Price on NSE: INR1,032 per share (profit of 41.4% over IPO price)


    • Am not sure but this is a decent company, Laurus is also good. Rest depends on how greedy are promoters. Investors need to look beyond IPOs too. The correction has made so many stocks attractive but investors wouldn’t buy them now.

  1. Look at how the company has grown in recent years. Table show sales increased 50% in 5 yrs but profits – more than 100 crore from 7.7 crore. Not reliable at all. No wonder the promoters were planning this IPO for all these years and now need to bring the offer even though the market has tanked.

    I haven’t yet checked the rates in grey market if there are. Any premium???

  2. QIBs subscribing in loads. I know the view is negative for Sheela Foam but QIB funding means there is something retail is missing. Experts any second thoughts???

    • Nothing changes for me. I have no doubt that Sheela Foam will get badly impacted by demonetization. You can see yourself that shopkeepers are sitting idle, then where is demand. Just wait and it will be avaialbel at below IPO price in some time.

      Laurus is a much better option for IPO investors.

  3. Great listing! happy that my risk was rewarded very well. I should have applied for more, this was the time when sentiments were down and everyone was afraid of investing.

  4. Strange market, no point in analyzing IPO as everything is driven by FIIs/DIIs. I missed investing in this but really feel SHeela Foam is now beyond the fundamentals. PE ratio of more than 40! Crazy!!

    • Absolutely right Feroz. There is little we can do more than just try to follow the market and it has its own ways. This is why I don’t understand the attacks some peolple make on others on forums. Ultimately, everyone is responsible for their own investments.

      Btw, you haven’t missed anything big, Sheela Foam is down today 🙂


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