Affle IPO

Affle IPO description – Affle India is a global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising. The Consumer Platform aims to enhance returns on marketing spend through delivering contextual mobile ads and reducing digital ad fraud, while proactively addressing consumer privacy expectations. As at 31 March 2018, the company had approximately 1.18 billion consumer profiles and had accumulated over 140 billion data points over the preceding 12 months, powering its prediction and recommendation algorithm. Its Consumer Platform is used by business to consumer (B2C) companies across industries, including e-commerce, fin-tech, telecom, media, retail and FMCG companies, both directly and indirectly through their advertising agencies.

Affle utilizes user-intent indicators derived from behavioural signals, marketing attribution and transactional data, which are received in real time and accumulated over time, which increases its ability to predict a user’s likely interests. The company enhances its customers’ ad content with rich media experiences, including interactive videos, games and augmented reality. This paired with data-centric scientific targeting and retargeting enables a higher likelihood of consumer engagement, such as downloading an App or completing a transaction.

Promoters of Affle India – Anuj Khanna Sohum and Affle Holdings Pte Ltd

Affle India IPO details
Subscription Dates	29 – 31 July 2019
Price Band	INR740 – 745 per share
Fresh issue	INR90 crore
Offer For Sale	4,953,020 shares (INR366.52 – 369 crore)
Total IPO size	INR456.52 – 459 crore
Minimum bid (lot size)	20 shares
Face Value	INR10 per share
Retail Allocation	10%
Listing On	NSE, BSE

Objects of Affle India IPO

• Working capital requirement – INR68.9 crore
• General corporate purposes
• Issue expenses

Affle India’s financial performance (in INR crore)
	FY2014	FY2015	FY2016	FY2017	FY2018	FY2019*
Total revenues	14.9	39.5	88.9	66.8	84.9	249.8
Total expenses	12.8	37.7	85.0	66.0	71.3	190.0
Comprehensive income	1.3	2.3	2.6	0.6	8.8	48.5
Net margin (%)	8.7	5.7	2.9	1.0	10.4	19.4

* FY2019 figures reflect consolidation of Singaporean and Indonesian subsidiaries

More about Affle India

• Affle IPO recommendations: Subscribe or Avoid?
• Affle India IPO: Here is what you need to know
• IPO Approval Status for Upcoming Public Offers

Affle India Contact Details

Affe India Limited
601-612, 6th Floor, Tower C
JMD Megapolis, Sohna Road
Sector 48, Gurgaon 122 018 Phone: +91 124 4992 914
Email: [email protected]
Website: www.affle.com

Registrar of Affle India IPO

Karvy Computershare Private Limited
Karvy Selenium Tower B, Plot 31-32,
Gachibowli, Nanakramguda,
Hyderabad – 500 032, Telangana Phone: +91 40 6716 2222 
Fax: +91 40 2343 1551 
Email: [email protected]
Website: www.karvyfintech.com

Valuation of Affle India (FY2019 consolidated)

Earnings Per Share (EPS): INR20.10

Price/Earnings (PE ratio): 36.81 – 37.06

Return on Net Worth (RONW): 67.4%

Net Asset Value (NAV): INR29.81 per share

Affle India IPO Subscription Details

Category	Shares offered	Subscription (no. of times)
		Day 1	Day 2	Day 3
QIB	1,835,713	0.27	0.37	55.31
NII	925,385	0.05	0.09	198.69
Retail	616,923	0.67	3.20	10.94
Total	3,378,021	0.28	0.81	86.48

Affle India IPO Allotment Status

Affle India IPO allotment status is now available on Karvy website. Click on this link to get allotment status.

Listing Performance of Affle India

IPO Opening Date: 29 July 2019

IPO Closing Date: 31 July 2019

Finalisation of Basis of Allotment: 5 August 2019

Initiation of refunds: 6 August 2019

Transfer of shares to demat accounts: 7 August 2019

Listing Date: 8 August 2019

Listing Price on NSE: INR926 per share (up 24.3% from IPO price)

Closing Price on NSE: INR873.65 per share (up 17.27% from IPO price)