Affle IPO

Affle IPOAffle IPO description – Affle India is a global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising. The Consumer Platform aims to enhance returns on marketing spend through delivering contextual mobile ads and reducing digital ad fraud, while proactively addressing consumer privacy expectations. As at 31 March 2018, the company had approximately 1.18 billion consumer profiles and had accumulated over 140 billion data points over the preceding 12 months, powering its prediction and recommendation algorithm. Its Consumer Platform is used by business to consumer (B2C) companies across industries, including e-commerce, fin-tech, telecom, media, retail and FMCG companies, both directly and indirectly through their advertising agencies.

Affle utilizes user-intent indicators derived from behavioural signals, marketing attribution and transactional data, which are received in real time and accumulated over time, which increases its ability to predict a user’s likely interests. The company enhances its customers’ ad content with rich media experiences, including interactive videos, games and augmented reality. This paired with data-centric scientific targeting and retargeting enables a higher likelihood of consumer engagement, such as downloading an App or completing a transaction.

Promoters of Affle India – Anuj Khanna Sohum and Affle Holdings Pte Ltd
Affle India IPO details
Subscription Dates 29 – 31 July 2019
Price Band INR740 – 745 per share
Fresh issue INR90 crore
Offer For Sale 4,953,020 shares (INR366.52 – 369 crore)
Total IPO size INR456.52 – 459 crore
Minimum bid (lot size) 20 shares
Face Value  INR10 per share
Retail Allocation 10%
Listing On NSE, BSE
Objects of Affle India IPO
  • Working capital requirement – INR68.9 crore
  • General corporate purposes
  • Issue expenses
Affle India’s financial performance (in INR crore)
  FY2014 FY2015 FY2016 FY2017 FY2018 FY2019*
Total revenues 14.9 39.5 88.9 66.8 84.9 249.8
Total expenses 12.8 37.7 85.0 66.0 71.3 190.0
Comprehensive income 1.3 2.3 2.6 0.6 8.8 48.5
Net margin (%) 8.7 5.7 2.9 1.0 10.4 19.4

* FY2019 figures reflect consolidation of Singaporean and Indonesian subsidiaries

More about Affle India
Affle India Contact Details

Affe India Limited
601-612, 6th Floor, Tower C
JMD Megapolis, Sohna Road
Sector 48, Gurgaon 122 018 Phone: +91 124 4992 914
Email: [email protected]

Registrar of Affle India IPO

Karvy Computershare Private Limited
Karvy Selenium Tower B, Plot 31-32,
Gachibowli, Nanakramguda,
Hyderabad – 500 032, Telangana Phone: +91 40 6716 2222 
 +91 40 2343 1551 
[email protected]

Valuation of Affle India (FY2019 consolidated)

Earnings Per Share (EPS): INR20.10

Price/Earnings (PE ratio): 36.81 – 37.06

Return on Net Worth (RONW): 67.4%

Net Asset Value (NAV): INR29.81 per share

Affle India IPO Subscription Details
Category Shares offered Subscription (no. of times)
Day 1 Day 2 Day 3
QIB 1,835,713 0.27 0.37 55.31
NII 925,385 0.05 0.09 198.69
Retail 616,923 0.67 3.20 10.94
Total 3,378,021 0.28 0.81 86.48
Affle India IPO Allotment Status

Affle India IPO allotment status is now available on Karvy website. Click on this link to get allotment status.

Listing Performance of Affle India

IPO Opening Date: 29 July 2019

IPO Closing Date: 31 July 2019

Finalisation of Basis of Allotment: 5 August 2019

Initiation of refunds: 6 August 2019

Transfer of shares to demat accounts: 7 August 2019

Listing Date: 8 August 2019

Listing Price on NSE: INR926 per share (up 24.3% from IPO price)

Closing Price on NSE: INR873.65 per share (up 17.27% from IPO price)


  1. The offer price does not leave anything on the table for the investor. It may though open at a premium to issue price, but let big players decide that. Small investor should keep away. Watch company ‘s working in future and then enter through secondary market, if valuation support then.

  2. I see lot of negativity around this but people need to understand this is a high growth story. Future advertising will be driven by digital channels only so these players will surely benefit.

    It is a subscribe for me! PE ratio of 35 is not expensive for a high growth company. Last year bankers were dumping IPOs at PE ratio of 50-60.


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